Instagram Marketing A brief introduction Instagram
Description: Instagram Marketing A brief introduction Instagram -About Amalgam of Instant Camera and Telegram Ultimate platform for sharing photos Can upload photos and short videos Captions, Hashtags and Geo based targeting A Marketing platform Over
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slide1. Instagram Marketing A brief introduction<br>
slide2. Instagram -About Amalgam of Instant Camera and Telegram
Ultimate platform for sharing photos
Can upload photos and short videos
Captions, Hashtags and Geo based targeting<br>
slide3. A Marketing platform Over 700 million users
25 million business profiles
2x the number of Twitter users
40% more engagement than Facebook
Source : www.statista.com<br>
slide4. Instagram marketing stats<br>
slide5. Instagram in India India has 71 million users
60% of users in India are adults.
50% of Indian users are customers of at least one brand
Music, Travel and Food are top three interests.<br>
slide6. Instagram stats - India<br>
slide7. Using Instagram for marketing Instagram users are active
Instagram likes business, and vice versa.
Create regular and consistent posts
Always have a Call-To-Action button.<br>
slide8. Marketing tips for Instagram<br>
slide9. Marketing tips for restaurants Reach food bloggers
Give short description by using hashtags
Run contests and involve in festivals
Use only genuine images from Restaurant<br>
slide10. Measuring ROI Top factors measuring ROI are,
Organic Reach
Growth rate
Content engagement
Simply, Earned - spent : spent = ROI (in %)
Note : ROI in any social media is unpredictable<br>
slide12. Case study : 1 Sonic Drive-In - #SquareShakes
Traditional milkshake using innovative ad design
26000 likes - 1000 comments
Followers increased from 11800 to 12900 after the campaign<br>
slide13. Case study : 2 Hartley's - 10 cal jelly
Target : Women between 25 and 34
146% increase in engagement rate
Followers count got doubled after the campaign<br>
slide14. Case study : 3 Philadelphia – A cheese company
Creative ad with Geo – targeting
4000 likes and 200 comments
41% increase in conversions<br>
slide15. Thank You<br>
slide2. Instagram -About Amalgam of Instant Camera and Telegram
Ultimate platform for sharing photos
Can upload photos and short videos
Captions, Hashtags and Geo based targeting<br>
slide3. A Marketing platform Over 700 million users
25 million business profiles
2x the number of Twitter users
40% more engagement than Facebook
Source : www.statista.com<br>
slide4. Instagram marketing stats<br>
slide5. Instagram in India India has 71 million users
60% of users in India are adults.
50% of Indian users are customers of at least one brand
Music, Travel and Food are top three interests.<br>
slide6. Instagram stats - India<br>
slide7. Using Instagram for marketing Instagram users are active
Instagram likes business, and vice versa.
Create regular and consistent posts
Always have a Call-To-Action button.<br>
slide8. Marketing tips for Instagram<br>
slide9. Marketing tips for restaurants Reach food bloggers
Give short description by using hashtags
Run contests and involve in festivals
Use only genuine images from Restaurant<br>
slide10. Measuring ROI Top factors measuring ROI are,
Organic Reach
Growth rate
Content engagement
Simply, Earned - spent : spent = ROI (in %)
Note : ROI in any social media is unpredictable<br>
slide12. Case study : 1 Sonic Drive-In - #SquareShakes
Traditional milkshake using innovative ad design
26000 likes - 1000 comments
Followers increased from 11800 to 12900 after the campaign<br>
slide13. Case study : 2 Hartley's - 10 cal jelly
Target : Women between 25 and 34
146% increase in engagement rate
Followers count got doubled after the campaign<br>
slide14. Case study : 3 Philadelphia – A cheese company
Creative ad with Geo – targeting
4000 likes and 200 comments
41% increase in conversions<br>
slide15. Thank You<br>