Introduction Do you want a better job? Or do you want more business opportunities? Or you just want to increase your followers? In all the cases, personal branding plays a critical role. Personal branding can help you make more deals, with
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Presentation Transcript
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Introduction Do you want a better job? Or do you want more business opportunities? Or you just want to increase your followers?
In all the cases, personal branding plays a critical role. Personal branding can help you make more deals, with less effort.
You’re a brand. I’m a brand. We’re all brands, whether we aim to be or not.
Personal branding, then, is the process of managing and optimizing the way that you are presented to others.<br>
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Social Media is the key Open an incognito browser window so that your Google search is free from any personal customizations or saved search elements. Then search for:
Your name, first and last
Variations of your name
Your full name, nickname, middle name, etc.
Any misspellings of your name
If your name is common, add other elements that might help define you like your occupation, your employer, your school, etc.
Here’s what a search result looks like for my first and last name.
Three of the first seven results are for social networks—Twitter, LinkedIn, and Google+. One result is my personal website. The other three results are places where I blog.
In my case—and likely for yours, too—social media and content creation form the backbone for my personal branding strategy.<br>
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Steps to building your personal brand on social media Set Personal Branding Goals
Audit Your Personal Brand
Establish a Personal Branding Strategy
Choose 1 to 3 areas of expertise
Find the Right Groups
Keep the Image Consistent
Engage Regularly
Diversify Your Content
Study Influencers<br>
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Keep the same name, profile, pic, imagery, and look across your social profiles Reserve your name on all social channels
Use a consistent name on all channels
Use the same profile photo across all channels
Come up with a catchy, unique headline, blurb, or bio
It’s accurate. One professional description.
It’s exciting. One word that is not boring.
It’s targeted. One niche descriptor.
It’s flattering. One accomplishment.
It’s humanizing. One hobby.
It’s intriguing. One interesting fact or feature about yourself.
It’s connected. Your company or another social profile.<br>
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Come up with a consistent design look
Post every day to your most valued social profiles
Facebook – 2 times per day
Twitter – 5 times per day
LinkedIn – 1 time per day
Google+ – 2 times per day
Pinterest – 5 times per day
Instagram – 1.5 times per day
Join a chat, group, or community to reach out to others
Monitor mentions of your name, and reply quickly<br>
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Though the idea of marketing yourself may feel a little creepy in the beginning. You have to overcome that hesitation. If you are really good at something, it is your responsibility to let the world know about it. Personal branding helps you understand what you already know in a better way.
When you brand yourself by showcasing your knowledge (by teaching other people what you know), you organize your thoughts in a better way and helps you increase the level of expertise that you already have. Follow the following steps once again:
Start Documenting your Learning, Thoughts and Ideas.
Create a Brand Identity and Position Yourself in the Market
Establish your Digital Communication & Broadcasting Channels
Discover, Learn, Think & Share
Publish EPIC Articles on your Blog
Write, Speak, Train & Help
Market Yourself to Take it to the next Level!<br>