Kiran Nagendran Sybil Devlin IMUK: Media and Crowdfunding Campaign 23 March 2017 Presentation to IMUK AGM 1. Who are we? What we do? 2. The campaign so far 3. Combatting misconceptions 4. Crowdfunding campaign 5. Media campaign 6. Looking
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Kiran Nagendran & Sybil Devlin IMUK: Media and Crowdfunding Campaign 23 March 2017<br>
02
Presentation to IMUK AGM 1. Who are we? What we do?
2. The campaign so far
3. Combatting misconceptions
4. Crowdfunding campaign
5. Media campaign
6. Looking ahead 2<br>
03
Bell Pottinger Bell Pottinger is a leading international corporate reputation agency with offices in Europe, Asia and the Middle East.
As part of the Litigation team, we work with a wide range of clients going through court proceedings, focusing on enhancing their reputation and promoting their key messages to the media.
Our team includes lawyers, communications strategists, journalists and crisis specialists – this depth and variety of experience allows us to deliver powerful profile raising campaigns for clients like you. 3<br>
04
Who we are Kiran Nagendran
Senior Consultant at Bell Pottinger.
Trained as a lawyer at the media law firm, Olswang LLP.
Public affairs work for clients like Unison and the College of Occupational Therapists.
Sybil Devlin
Graduated from university in 2016.
Experienced in supporting communications campaigns for litigation proceedings.
Previously worked in financial services and strategic communications.
Dominic Sudnik
Studied law in London before beginning career in public relations
Worked for Sylvia Bongo Ondimba Foundation in Gabon
Helped launch a women’s healthcare program aimed to improve conditions during pregnancy by supporting birthing units across Gabon. 4<br>
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The Campaign so far Undertaken an extensive media audit
Drafted a media friendly narrative with key messages and Q&A
Built a base of sympathetic journalists
Planned a comprehensive communications strategy for a crowdfunding campaign
Begun implementation of this campaign by issuing press releases to the media
Worked with the IMUK board and its members to ensure a consistent communications strategy Since engaging with IMUK, our team has: 5<br>
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Combating misconceptions Emphasising the distinction between Private, NHS and Independent midwives.
Presenting IMUK midwives as keen supporters and partners of the NHS, rather than private sector competitors.
Addressing misconceptions about the socio-economic background of women who choose an independent midwife.
Making the facts known - IMUK midwives have an exceptional safety record and consistently win impressive client satisfaction ratings.
Ensuring media and other stakeholders understand IMUK has done nothing wrong in terms of this ruling. Key obstacles 6<br>
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Media Campaign Raising profile nationally and promoting these three key messages:
The NMC have unfairly targeted a small organization and in so doing threaten the entire midwifery profession
Independent midwifery is a vital alternative to women who legitimately want continuity of care during their pregnancy and labour
Through this ruling, the NMC are destroying your livelihoods and challenging your right to work independently Key objectives 7<br>
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Crowdfunding Campaign Clients:
Former and current clients
Raising the profile for future prospective clients
Media and Social Media Outlets:
Trade press
Forums and Blogs
Nationals
Charities:
Harnessing current support
Engaging new organisations
Professional Stakeholders:
The Royal College of Midwives
The NHS Engaging all relevant stakeholders 8<br>
09
Looking ahead Working in tandem with IMUK and the members’ lawyers in accordance with the judicial process.
Presenting a unified, professional and consistent presence to all key stakeholders and the media.
Being the first point of call for press enquiries.
Active media engagement and daily assistance with the crowd-funding campaign. Preparing a strategy for the future 9<br>
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Thank you
Please do send any further thoughts or questions to KNagendran@bellpottinger.com or SDevlin@bellpottinger.com<br>
