Lazaridis Consulting Group Lazaridis Groupe de

Transcript:Lazaridis Consulting Group Lazaridis Groupe de:
Lazaridis Consulting Group Lazaridis Groupe de Consultation The Future of Business Lazaridis Consulting Group Lazaridis Groupe de Consultation Home Lazaridis Consulting Group Lazaridis Groupe de Consultation Hotel RECOMMENDATION to OYO OYO (US) is an attractive job prospect for Jakayla, a talented soon-to-be MBA graduate. Maintain franchise model with unbranded hotels Develop new revenue streams: branded hotels and multi-sided app (building customer loyalty and marketing) OYO HOTELS: THE FUTURE IN THE US CONSULTANT TEAM: TONY DAO, AUDREY GOTTLIEB, JUDY TRAN, SHAHIN SAFAKHOO PRESENTING TO: Jakayla Michel, MBA Candidate agenda Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing OUR RECOMMENDATION TO YOU Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing Based on what we know about you: Originally from Washington, D.C. Territory Operations Leader, OYO Rationale: Can work remotely Save up prior to moving out Potential for growth Will gain broad experience Oyo`s target segment Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing Meet Zack & Valerie Target Segment: Millennials, global workforce Consumer trends: Less customer loyalty, opting for competitors What do they care about: Points (loyalty program) Environmental impacts Sustainability Budget travellers oyo is more than just a booking service Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing Financial Services: Financing and lending money to hotels that need improvement Management: Supporting hotels to improve procurement, room cleanings and flips, etc. Franchise Model: Helping hotels to fill their occupancy B2B B2C Hotel quality and service: Provides budget travelers with a `clean bed and safe environment` Does the current strategy make sense ? YES. (Current Strategy) Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing Not yet profitable, but… Company is growing - Hypergrowth Improving Run rate (loss as a % of realized value) was more than halved in one year Clear history of success: China India Entry into US 50 hotels across 35 cities ASSESSMENT OF OYO`S STRATEGY (Current Performance) Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing KEY CHALLENGES competition Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing OYO in a snapshot Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing Weaknesses Net loss Criticism of founder Threats Competition Customer complaints Opportunities ``Mom-and-pop`` hotels High variability in the customer experience Management processes are not optimized QUESTIONS Background / Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing Question: Is