Literature Reviews Dr Tim Worth Southampton

Transcript:Literature Reviews Dr Tim Worth Southampton:
Literature Reviews Dr Tim Worth Southampton University Writing Centre 65/2165 What is a literature review? A survey of previous and current research on your topic A critical analysis of the key texts relating to your research Why is a literature review important? Demonstrates that you know your topic Provides you with a foundation for your dissertation Helps you to identify gaps in the research What should a literature review do? Summarise state of research Identify relevant theories and concepts Critically analyse key texts - What are their arguments? - What are their strengths and limitations? Relate literature to your own research What should a literature review not do? Don’t try and write about everything Don’t just describe the texts – analyse them too Don’t go over the top when critiquing texts Don’t ignore texts which might challenge your own research – engage with them! Structure Chronological vs. Thematic - Chronological structure shows change over time - Thematic structure groups relevant texts together Try combining the two: - Thematic sections with some chronology to show change Use subheadings Structure ‘Crowdinvesting in the UK – An explorative study’, University of Southampton MSc International Management dissertation (2014) Literature review structure example: Structure ‘The role of social media as a strategic tool in restaurants marketing, decisions and outcomes: the case of Southampton’, University of Southampton MSc International Management dissertation (2014) Literature review structure example: Structure ‘From YouTubers to Brand Owner: Exploring the Dynamic Process of Prosumer Evolution’, University of Southampton MSc Digital Marketing dissertation (2014) Paraphrasing Why paraphrase? Demonstrates that you’ve not only read the text – you also understand it Saves space – quotes take up a lot of words Leads to a better style of writing Paraphrasing Determining the direct effectiveness of linear TV ads is a very complex activity, especially regarding the establishment of accountable metrics on a medium-specific basis. As Hugues (1975) stated “It is well known that the relation between exposure and purchase is generally too complex or too weak to be measured. What we can try to measure with some chance of success are the effects of advertising on the aims of the campaign, on the themes of the messages.” ‘Interactive TV Advertising: Implications for Broadcasters, Agencies and Advertisers’, University of Southampton MSc Digital Marketing dissertation (2014) Paraphrasing Determining the direct effectiveness of linear TV ads is a very complex activity, especially regarding the establishment of accountable metrics