Marketecture Diagram Primary Data RMS Brand. com
Description: Marketecture Diagram Primary Data RMS Brand. com Mobile App Secondary Data OTA Bed Banks Data Aggregators Metasearch Engines Campaign Management Content Management Targeted Segmentation Deploy Track Optimize Customer Data Platform (Known
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slide1. Marketecture Diagram<br>
slide2. Primary Data RMS Brand.
com Mobile App Secondary Data OTA/
Bed Banks Data Aggregators Metasearch Engines Campaign Management Content Management Targeted Segmentation Deploy Track/
Optimize Customer Data Platform
(Known Guests) Design/
Development Staging Delivery/
Production Profile Unification Golden Record Segmentation/Profiling Data Management Platform
(Anonymous Prospects) Martech Orchestration Customer Journeys Business Rules Audiences AdTech Re-targeting Look-alike Owned Marketing
(Known Customers) Text/SMS Other Touchpoints Paid Marketing
(Anonymous Audiences) Call
Center Survey Social Reviews Reviews Loyalty Brand
Social Plan/Budget/Design Consent Manage-ment Direct Mail Email Website Mobile App Social Interactive Display/ Banner Chat Bots Call Center Social Search Data Store Hospitality Marketecture Diagram Unification Processing & Storage Activation Research On Property In App Purchased List Marketing Measurement CRS/
PMS<br>
slide3. Customer Data Platform
(Known Guests) Profile Unification
Cross device
Multichannel
Multisystem Golden Record
Personal
Behavioral
Engagement
Transactional
Device Analyze/Predict
Content/Offer Optimization
Next Steps Recommendation Activation Data Collection Segmentation/ Profiling
Demographic
Lifestyle
Psychographic
Behavioral
Geographic<br>
slide4. Glossary<br>
slide5. Glossary Cont.<br>
slide6. Glossary cont.<br>
slide2. Primary Data RMS Brand.
com Mobile App Secondary Data OTA/
Bed Banks Data Aggregators Metasearch Engines Campaign Management Content Management Targeted Segmentation Deploy Track/
Optimize Customer Data Platform
(Known Guests) Design/
Development Staging Delivery/
Production Profile Unification Golden Record Segmentation/Profiling Data Management Platform
(Anonymous Prospects) Martech Orchestration Customer Journeys Business Rules Audiences AdTech Re-targeting Look-alike Owned Marketing
(Known Customers) Text/SMS Other Touchpoints Paid Marketing
(Anonymous Audiences) Call
Center Survey Social Reviews Reviews Loyalty Brand
Social Plan/Budget/Design Consent Manage-ment Direct Mail Email Website Mobile App Social Interactive Display/ Banner Chat Bots Call Center Social Search Data Store Hospitality Marketecture Diagram Unification Processing & Storage Activation Research On Property In App Purchased List Marketing Measurement CRS/
PMS<br>
slide3. Customer Data Platform
(Known Guests) Profile Unification
Cross device
Multichannel
Multisystem Golden Record
Personal
Behavioral
Engagement
Transactional
Device Analyze/Predict
Content/Offer Optimization
Next Steps Recommendation Activation Data Collection Segmentation/ Profiling
Demographic
Lifestyle
Psychographic
Behavioral
Geographic<br>
slide4. Glossary<br>
slide5. Glossary Cont.<br>
slide6. Glossary cont.<br>