Marketecture Diagram Primary Data RMS Brand. com
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Marketecture Diagram Primary Data RMS Brand. com

Author : briana-ranney | Published Date : 2025-05-22

Description: Marketecture Diagram Primary Data RMS Brand com Mobile App Secondary Data OTA Bed Banks Data Aggregators Metasearch Engines Campaign Management Content Management Targeted Segmentation Deploy Track Optimize Customer Data Platform Known

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Transcript:Marketecture Diagram Primary Data RMS Brand. com:
Marketecture Diagram Primary Data RMS Brand. com Mobile App Secondary Data OTA/ Bed Banks Data Aggregators Metasearch Engines Campaign Management Content Management Targeted Segmentation Deploy Track/ Optimize Customer Data Platform (Known Guests) Design/ Development Staging Delivery/ Production Profile Unification Golden Record Segmentation/Profiling Data Management Platform (Anonymous Prospects) Martech Orchestration Customer Journeys Business Rules Audiences AdTech Re-targeting Look-alike Owned Marketing (Known Customers) Text/SMS Other Touchpoints Paid Marketing (Anonymous Audiences) Call Center Survey Social Reviews Reviews Loyalty Brand Social Plan/Budget/Design Consent Manage-ment Direct Mail Email Website Mobile App Social Interactive Display/ Banner Chat Bots Call Center Social Search Data Store Hospitality Marketecture Diagram Unification Processing & Storage Activation Research On Property In App Purchased List Marketing Measurement CRS/ PMS Customer Data Platform (Known Guests) Profile Unification Cross device Multichannel Multisystem Golden Record Personal Behavioral Engagement Transactional Device Analyze/Predict Content/Offer Optimization Next Steps Recommendation Activation Data Collection Segmentation/ Profiling Demographic Lifestyle Psychographic Behavioral Geographic Glossary Glossary Cont. Glossary cont.

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