PPT-A New Brand You - Recognizing and Communicating Leadership Through Your Professional Brand

The National Conference of College Women Student Leaders 2012 Copyright Gail Johnson All Rights Reserved AGENDA Introduction A New Brand You Overview Understanding the Brands Understanding Brand Usage. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M  The intangible asset value of the Monarchy is Creating Value. ©. 2012. Dr . Ira Kaufman. What is a Brand? . A name, term, logo, design, symbol, personality, values or any other feature that identifies one seller's good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.. Needed or Wanted?. Betty . 吳巧愉. Sunny. 張雨珊. Vicky. . 楊依柔. 2012/01/02. Outline. A. Introduction. B. Thesis. C. Conclusion. D. References. A. Introduction (I). I. The concept. . 1. The origin.  The intangible asset value of the Monarchy is and stand out from the crowd!. …at a glance. Transform. Align. Navigate. Accelerate. Redefine. Improve corporate image, culture and business results. by enhancing individual professional identity . IN YOUR NOTES: . -BRAIN STORM a list of BRANDS that . you. Identify with…. BRANDING. “Be yourself because everyone else is already taken.”. All . strong brands are based in what’s true, genuine, and real.. Learning Objectives. Define leadership, values, and styles. Understand the foundation of High Octane Leadership (HOL). Explore the goals and behaviors of HOL. Assess current leadership strengths. Create a personal leadership brand. Learning Objectives. Define leadership, values, and styles. Understand the foundation of High Octane Leadership (HOL). Explore the goals and behaviors of HOL. Assess current leadership strengths. Create a personal leadership brand. . It. is . the perception . of an organization’s . function. , values, and attitudes . as . expressed through it’s policies, products, and the actions of its stakeholders. A . strong . brand. is trusted, . Emerging . Leader. ,. With Jo Miller. Jo Miller. Women’s Leadership . Speaker. Founding . Editor . of . BeLeaderly.com.. Helps emerging women leaders create a roadmap for their career advancement. . Leadership Brand. “Be famous for something!. Know what is your. claim to fame.”. — General Manager, Software Industry. Who do you know who has branded . themself well. ?. In this group:. 81% agree or strongly agree with the statement: . 2015 CCPA. HELLO, My name is. Noki Seekao. Stepping up . & reaching back. Courtney Chung. Dope vector. on beat. Kryshana Ananthan. . Wit & Wonder. Our Goals. Identify governing values. Raleigh ISSA Career Services. Tom Purdy - . tepurdy@att.net. Chris Uhlig - . chris.uhlig@disys.com. Evan Strickland - . tacituacitum@gmail.com. Jon Lee - . me@jonlee.us. Elizabeth Cole-Walker - . eacolewa@ncsu.edu.