Marketing Introduction- According to PHILIP KOTLER a market consist of all the potential customer sharing a particular need or wants and might be willing an exchange to satisfy the need. Marketing environment The factors that effect
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Presentation Transcript
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Marketing<br>
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Introduction- According to ‘PHILIP KOTLER’ a market consist of all the potential customer sharing a particular need or wants and might be willing an exchange to satisfy the need.<br>
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Marketing environment The factors that effect marketing management ability to build and maintain successful relationship with the customer.<br>
Macro factors- The factors that effect outside the organisation.
This factors cannot be controlled by the organisation.<br>
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a.Demographic factors: It is a study of Human population in terms of size, density, age, gender,etc,..
It generally deals with people.<br>
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Examples- Age: if a company is producing ladies jeans itcan be only purchased by the younger one but the elder will not purchase it.<br>
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Population: increase and decrease in population’s birth rate. Year
1950
2017
2019 Population
359million
1283.6 million
1.37 billion<br>
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Region:those who meet buyers needs and
requurements in certain region can earn
higher sales and profit.
“I am producing a mobile and selling it in a region like rural where people doesn’t have knowledge about it .<br>
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b.Economic factor: It consists of factors that effect the consumers purchasing power and spending patterns.<br>
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Examples- Government policies .
New programmes.
LoW standard of living.<br>
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c.Natural factors: It involves the natural resources that are required to produce a product.<br>
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Example- Let us take an example of global warming.
Mycompany is producing goods from jute,cotton,rubber,etc,.but due to the effect of global warming rainfall in certain areas is affected.This in turn may effect the crops and ause a shortage in raw materials.<br>
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d.Political and social factors: Change in political factors will effect the market.
It consists of law, government agencies and other pressure groups that influence various organisation.<br>
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Examples- Political factors:Government decides all the fiscal policies,monetary policies and taxation module as well.<br>
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Social factor:If my company is producing baby products and the demand for it decrease because of birth control.<br>
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e.Cultural factors: Social and Cultural factors are important to consider while creating and implementing a marketing strategy of management.
It is about the Cultural beliefs and Values of the people.<br>
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Examples- Social and Cultural beliefs matters a lot in the marketing environment.
Product should be design according to lifestyle of the country.<br>
