Online Audit Sula Vineyards Executive Summary Sula

Transcript:Online Audit Sula Vineyards Executive Summary Sula:
Online Audit Sula Vineyards Executive Summary Sula Vineyards is one of India’s most popular and accessible winery The winery is open to visitors, who can enjoy a tour, tastings, courses, and fun events. It captures half of the market share and stands out at the behest of its extensive product range and innovation However the company makes more effort with its offline marketing communications than online digital communications Current Situation Analysis A situational review of Sula Vineyards’ current online assets and its presence by online reputation audit is carried out to analyse its present interactive status Current Online Assets Corporate Sula Vineyards Website LinkedIn profile Twitter handle Facebook presence www.sulawines.com The website is a standard transactional e-commerce website where Sula Vineyards acts as an e-tailer It is compatible with all major browsers and has one html file which most browsers can multithread (websiteoptimization.com, 2013) The homepage appears to be very text heavy and the multitude of images also gives it a cluttered appearance as it uses a broad and shallow scheme For search engine optimisation the site content is embedded However there is detailed information about products which is easily accessible and this supports business for consumers wishing to purchase products offline and is valuable for directed or undirected information seekers and directed buyers Corporate Website of Sula Vineyards Corporate Website of Sula Vineyards (contd.) The content in the website can engage users for a long time and help increase stickiness of the site The website offers provision for customer feedback and e-mail offers. All useful contact information and telephone numbers are clearly displayed There is however lack of videos, download-friendly images and any user generated content Though shoppers can place orders, they cannot add items on the basket LinkedIn profile The LinkedIn page is relatively well established compared to its market competitors There are 883 followers and 190 employee profiles The company logo is displayed but page lacks details and pictures Sula Vineyards website address is given on the profile page There are many informative outlinks directing towards various related blogs Twitter Handle The introductory presence is to the point showcases brand image of Sula Vineyards well There is a periodic flow of tweets with just above 4500 followers With quality retweets, the wine giant also maintains interactivity with its online followers However, with absence of a background image, its online presence is seen as hampered The author is