Sula Vineyards Old tradition in an emerging market History and facts Samant silicon valley engineer Started with 300 acres in 1999 1800 acres now planted 75 of Indias wine production 35 of the Indian wine market ID: 772292
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Sula Vineyards Old tradition in an emerging market
History and facts Samant: silicon valley engineer Started with 300 acres in 1999 1,800 acres now planted 75% of India’s wine production 35% of the Indian wine market Approx 300,000 cases 2 winery facilities + custom crush 35 other wineries followed Cabernet Sauvignon, Syrah, Zinfandel, Merlot, Viognier and Riesling. #1 Indian brand, consumer perception and sales
Timmons model of entrepreneurship
SWOt Analysis Strengths Weaknesses Opportunities Threats Family farm (300 A) Winemaking novice Close to Mumbai (112 miles, 12M people) Inexpensive French wine Good climate for wine grapes Capital Fast growing middle class and wine consumption No reputation for Indian wines Open winery to all Winery capacity Limited competition India is not traditionally a wine consuming culture Entrepreneurial spirit State control of alcohol/importation duties
Indian population growth
Business strategy Partner with international winemaking consultants to produce excellent Indian wines for the rapidly expanding Indian wine market.
Customer segmentation Original customers Wealthy Indians, tourists, expats Now targeting more general population Emerging middle class But still not seeing growth in customers like China
Competition
Competition Michel Rolland
Questions?
Questions?
Questions?