OWL ESG, Inc. Raising the Standards of ESG Data

Transcript:OWL ESG, Inc. Raising the Standards of ESG Data:
OWL ESG, Inc. Raising the Standards of ESG Data Prepared By: Rob Yates Director of Communications October 2022 Communications Strategy and Implementation Plan 2 This document and all of the information contained in it, including without limitation all text, data, graphs, and charts (collectively, the "Information") is the property of OWL ESG Inc. (OWL). The Information has not been submitted to, nor received approval from, the United States Securities and Exchange Commission or any other regulatory body. None of the Information constitutes an offer to sell (or a solicitation of an offer to buy), or a promotion or recommendation of, any security, financial product or other investment vehicle or any trading strategy, and OWL does not endorse, approve, or otherwise express any opinion regarding any issuer, securities, financial products or instruments or trading strategies. The user of the Information assumes the entire risk of any use it may make or permit to be made of the Information. OWL MAKES NO EXPRESS OR IMPLIED WARRANTIES OR REPRESENTATIONS WITH RESPECT TO THE INFORMATION AND EXPRESSLY DISCLAIMS ALL IMPLIED WARRANTIES (INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF ORIGINALITY, ACCURACY, TIMELINESS, NON-INFRINGEMENT, COMPLETENESS, MERCHANTABILITY, AND FITNESS for A PARTICULAR PURPOSE) WITH RESPECT TO ANY OF THE INFORMATION. Without limiting any of the foregoing and to the maximum extent permitted by law, in no event shall OWL have any liability regarding any of the Information for any direct, indirect, special, punitive, consequential (including lost profits), or any other damages even if notified of the possibility of such damages. The foregoing shall not exclude or limit any liability that may not by applicable law be excluded or limited. Raising the Standard of ESG Data Communication Strategy and Implementation Plan Overview…………………………………………………………………………………………..3 Structure and Process……………………………………………………………………….5 Five Pillars…………………………………………………………………………………………7 Messaging and Content……………………………………………………………………………10-13 Communications Hub………………………………………………………………………………14-16 Brand Recognition ………………………………………………………………………………….17-18 Public Relations……………………………………………………………………………………… 19-20 Feedback………………………………………………………………………………………………….21-22 Timeline…………………………………………………………………………………………….23 Brand Guidelines……………………………………………………………………………...25 Product Branding …………………………………………………………………..........26 Appendix …………………………………………………………………………………………..27 3 4 Communication Plan Overview and Goals Strategic Alignment: This plan will align with and serve to forward the strategic goals of OWL ESG. Comprehensive Strategy: This plan will cover all aspects of internal and external communications. It will provide easily accessible and understandable answers to all questions regarding communications, marketing, and related strategy, and will have a responsive mechanism to adjust when new questions arise. This will include clear messaging guidelines and process maps for tailoring messaging for specific audiences. Incorporated Accountability: This plan will contain specific and measurable metrics