OYO Hotels – The right investment LUSEM Consulting

Transcript:OYO Hotels – The right investment LUSEM Consulting:
OYO Hotels – The right investment LUSEM Consulting Team Akos Nagy, Gustaf Nordin, Johanna Sjobloem, Anna-Maria Ostermann Presenting to: Michel Jakayla Agenda LUSEM Consulting LUSEM Consulting The world is already invested with OYO – why shouldn’t you? Should OYO be your next step? LUSEM Consulting Does their strategy make sense? Is their business model sustainable? What does their future hold? What are the challenges they face? Does it work in America? Should you accept a job with OYO? YES ? NO ? A striving industry to be in! LUSEM Consulting Disruptive changes in the Hotel Industry A business logic that is ready for the future! LUSEM Consulting The key concepts OYO is built on LUSEM Consulting OYO Millennials Agility Franchise The right strategy for a disruptive industry! LUSEM Consulting Control of Value Chain Customer Experience Omnichannel e.g. Hilton Hotel Modular producer e.g. Expedia & Air BnB Supplier e.g. Small Bed & Breakfasts Ecosystem Driver ? The right strategy for a disruptive industry! LUSEM Consulting Control of Value Chain Customer Experience Omnichannel e.g. Hilton Hotel Modular producer e.g. Expedia & Air Bnb Supplier e.g. Small Bed & Breakfasts Ecosystem Driver OYO Should OYO be your next step? LUSEM Consulting Does their strategy make sense? Is their business model sustainable? What does their future hold? What are the challenges they face? Does it work in America? Should you accept a job with OYO? YES ! NO ? Take the job as a Territory Operations Leader The competition in the US – Branded Hotels LUSEM Consulting 71% branded Hotels 18.000 unbranded Hoteliers OYO Hilton Holiday Inn Express Choice Hotels Extended Stay America Days Inn Air BnB How does the customer choose a hotel? LUSEM Consulting OYO’s value proposition – their biggest challenges & opportunities LUSEM Consulting Opportunities can become challenging LUSEM Consulting Price Algorithm + Increase occupancy + Increase customer satisfaction - Customers can get used to low prices and may become reluctant to pay higher prices Orbis + Fast property acquisition + Streamlined process - Property owners reluctant to renovate - Too big too fast What does OYO offer their customer? LUSEM Consulting Should OYO be your next step? LUSEM Consulting Does their strategy make sense? Is their business model sustainable? What does their future hold? What are the challenges they face? Does it work in America? Should you accept a job with OYO? YES ! NO ? Take the job as