PARTNERSHIP COMMUNICATIONS STRATEGY SECOND

Transcript:PARTNERSHIP COMMUNICATIONS STRATEGY SECOND:
PARTNERSHIP COMMUNICATIONS STRATEGY SECOND INVESTORS GROUP, St Albans, United Kingdom, 17-18 February 2016 Purpose of Strategy Set overall objectives and vision Analyze the current state of communications Provide a recommended strategic framework for both internal and external communications Provide recommendations to the Secretariat about management of the strategy 2 Objectives and Vision Clearly define purpose, goals and objectives so there is a common understanding Enable partners to be champions for full mobilization of support, including resource mobilization Emphasize the learning by doing approach with timely sharing of results Priority should be enabling country led partnership, implementation, and results 3 Overview of Current Communications Significant demands for information from a number of different stakeholders Some information demands stem from lack of awareness/agreement on GFF design, roles and responsibilities; need to recognize that and then address (e.g. Task Teams) Given demand, must prioritize communications efforts 4 Overview of Current Communications Top line communication issues: Lack of clarity on GFF basics – need short, useable materials Value added for GFF – making the case Country level information on process, procedures, and progress Alignment with SDGs, EWEC, and other events and campaigns Continue internal World Bank communications to build understanding and support More timely and frequent communications with stakeholders Need to personalize GFF to be compelling and not overly technical 5 Three Strategic Directions Clear, strong messaging of GFF vision and objectives Robust information flow for stakeholders – to inform, engage and build support within GFF partnership Amplify GFF messaging and results to external audiences to broaden support at country level and among potential funders 6 Clear, strong messaging of GFF vision and objectives Short, useable materials that promote common understanding Advocacy materials to showcase support, including high level political support Active story telling from different perspectives to underscore real change Content will shift from process to results and lessons learned Proactive media outreach Social media toolkit Tie into existing networks, events, campaigns 7 Robust information flow for internal stakeholders Facilitate engagement and increase level of support to create internal GFF champions Prioritize country level communication Country Level participants Includes guidelines for technical documents, sharing of lessons learned, provide country based communications resource, toolkits for country level engagement IG and Trust Fund Committee Includes basic GFF materials, governance documents, sharing of draft documents, information re country activity, updates via newsletters, emails and conference calls World Bank and Partner Organization Staff Includes continued outreach and