PUBLIC RELATIONs Definition Public relations is

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PUBLIC RELATIONs Definition Public relations is
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PUBLIC RELATIONs Definition Public relations is the deliberate planned and sustained effort to establish and maintain mutual understanding between an organisation and its public Scot M. Cutlip : the management function that

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01
PUBLIC RELATIONs Definition
Public relations is “the deliberate planned and sustained effort to establish and maintain mutual understanding between an organisation and its public”
Scot M. Cutlip : “the management function that identifies,establishes and maintains mutually beneficial relationship between an organization and various publics on whom its success or failure depends”<br>
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Public Relations contd Public Relations is a planned effort for a specific purpose.
Purpose :
To establish and continue communication channels between the organization and the public
To reach out and communicate with public
To persuade, convince and hold attention of publics<br>
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Publics of PR Publics : certain groups of people
Organization’s publics:
Groups of people with whom organization needs to and wants to maintain communication
Personnel, shareholders, customers ,suppliers, financiers, government, media, community, other companies, competitors<br>