Re-futuring business model education Nascent creative entrepreneurs and the triple bottom line Marcus ODair. Associate Dean: Knowledge Exchange, UAL CAMEo. September 2019 HEIs and the creative economy Academics are complicit in
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Presentation Transcript
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Re-futuring business model education Nascent creative entrepreneurs and the ‘triple bottom line’ Marcus O’Dair. Associate Dean: Knowledge Exchange, UAL CAMEo. September 2019<br>
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HEIs and the creative economy Academics are ‘complicit’ in propagating the very notion of a creative economy, often unconsciously and uncritically reproducing the normative elements of creative economy discourse.
Moreton (2018)<br>
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Possible tensions ‘How do we balance our – and our students’ – enthusiasm and commitment to the cultural sector with a realistic appraisal of the reality of careers?’
O’Connor et al (2019)<br>
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Re-imagining business models Every business has a business model, whether they realise it or not
Chesbrough (2006)<br>
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Self-identification ‘Reluctant entrepreneurs’ in the cultural and creative industries
Haynes and Marshall (2017)<br>
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Multiple types of value Business models are not only about money-making. They are about much broader questions of value creation and capture – social, artistic, environmental or financial.
Rex et al (2019)<br>
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Beyond the business school Entrepreneurship education should not be ‘owned’ by one part of a university
Carey and Naudin (2006)
Hindle (2007)
Jones et al (2012)
Rae (2004)<br>
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Business modelling ‘A heuristic technique organisations use to identify the range of activities and relationships (internal and external) they undertake where different kinds of value are exchanged’
Rex et al (2018)<br>
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Capitalist realism ‘Not only is capitalism the only viable political and economic system, but also that it is now impossible even to imagine a coherent alternative’
Enterprise education from the art school
Business model visualisation (Osterwalder and Pigneur 2010) but specific to the creative and cultural industries
Design-led approach
Tested with graduate entrepreneurs and focus groups of fellow students
Refined in response to feedback Business model design project<br>
