PPT-Effective and Creative Ad Messages

10 Chapter Objectives After reading this chapter you should be able to Appreciate the factors that promote effective creative and sticky advertising Describe the features of a creative brief. Seven Cs. . For transmitting effective written or oral messages, Certain principles must be followed. These principles are advocated by Francis J. Bergin provide guidelines for choice of content and style of presentation adapted to the purpose of the receiver of the message.. (2). . Gabriel Spitz. 1. Lecture # . 14. Effective Representation. Are choices of labels, icons, controls, instruction, etc. at the interface that capitalize on:. What the user already know. What is meaningful to the user. 2014. Source: Kinetic Research. The more a creative is liked, the higher the creative recognition. High Creative Likeability. Medium Creative Likeability. Low Creative Likeability. Effective Outdoor Creative needs…. Eli Fumoto. Jan. 14. th. , 2016, Oxford Brookes University. Research Question: . How do I cultivate creative confidence through group . coaching?. Research Objectives. To develop a group coaching . model . Seven Cs. . For transmitting effective written or oral messages, Certain principles must be followed. These principles are advocated by Francis J. Bergin provide guidelines for choice of content and style of presentation adapted to the purpose of the receiver of the message.. Agenda. The importance of Critical and Creative Thinking. What is in the curriculum?. Questions. Planning for implementation. Relationship to other curriculum areas. Progressing learning. Whole school planning . A look at some of the best. September 2017. www.oma.org.au. info@oma.org.au. We’ve shown creative should be clear, focussed and simple.. AOOH November 2014. We’ve provided evidence that great creative can improve ROI. . What to expect?. Creating a saved message is an intuitive and simple process. . Saved messages are built to be sent to one contact at a time. If you are trying to send the same message to multiple contacts at once you will need to use the group message option. . Qualities of Effective Written Messages. Clarity. Tone. Economy. C. ourtesy . Clarity. Before you begin writing, decide exactly what you want your reader to do.. Decide what your purpose is; then state it directly in the first or second sentence.. Standard 7: Social Skills. 4.9 Demonstrate how to apply listening and assertive communication skills in situations that may involve parents, family members, other trusted adults, peer, boyfriends/girlfriends, and health professionals.. Inter-Act, 13. th. Edition. Chapter Objectives. 2. Explain the concept of empathy. Describe how to increase your ability to empathize. Discuss supportive messages. Describe the characteristics of effective and ineffective supporting. Learning Objectives . (1 of 2). Learning Objective 11.1 . Describe how delivering bad news impacts your credibility.. Learning Objective 11.2 . Explain considerations for deciding which channels to use when delivering bad-news messages.. Chapter 5. © 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. . A spokesperson should:. Know your organization’s policies and your community. Understand the “big picture”. Stay within your scope of responsibilities. Be honest and open. Be empathetic. Reminders .