The best messages are those that align with an audience’s

The best messages are those that align with an audience’s The best messages are those that align with an audience’s - Start

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The best messages are those that align with an audience’s - Description

simple, factual. , . and provocative.. Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible. .. Give careful consideration to the visual design of your messages and the pictures you use to tell your story.. ID: 195852 Download Presentation

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The best messages are those that align with an audience’s




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Presentations text content in The best messages are those that align with an audience’s

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The best messages are those that align with an audience’s value system. They are

simple, factual, and provocative.Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible.Give careful consideration to the visual design of your messages and the pictures you use to tell your story.

Successful messaging requires clarity and consistency. Good messages also must align with the interests and concerns most important to your audience.

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20

Number of times people need to hear a campaign message before it sinks in.

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45

Or above. The recommended

Flesch

score

for better readability.

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5.4M

Total number of foundation followers on Twitter (January 2013)

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4.4M

Total number of Facebook likes for foundations (January 2013

)

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“We communicate to reach policy makers. We can have the best programs and policies in the world, but unless we translate them into language that reaches policy makers and the public, we won’t be effective.”

Executive Leader

Nonprofit

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“When you say things in a clear, exciting, engaging way, people listen to what you have to say. If we want people to respond to our mission, we need to communicate that mission clearly.”

Communication leader

Nonprofit

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“So many of the issues we work on are stuck because of the dominant narrative, and that doesn't change

just

by doing program work that gets results.

To

leverage those results to create new

narratives takes

strategic

communication.”

Communication leader

Private Foundation

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How

do you tie your

messages to your

values

?

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What are

examples

of successful messages

you have used?

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What kind of

visual messages

do you use?


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