Jasmine Lewis 033014 Second Option 1 st draft Effects of Subliminal M essages Companies advertise to inform consumers about the companies products or services and also persuade consumers to purchase the companies products ID: 414502
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Slide1
Subliminal Messages Can Persuade People to Purchase Products
Jasmine Lewis
03/30/14
Second Option 1
st
draftSlide2
Effects of Subliminal Messages
Companies advertise
to inform consumers about the companies' products or services and
also persuade
consumers to purchase the companies' products
.
More traditional
methods of advertising include television commercials, radio
commercials, newspaper
and magazine ads, direct mailings, and billboards
.
They are now using
electronic means
such as the internet, computer modems, and fax machines
.
The purpose
of advertising
is to persuade, remind, and make people aware of the products and
services companies
can offer
.
Most of these
methods are
used so that a large target market can be reached at one time.Slide3
Impact of Subliminal Advertising on Consumers
The imaginary product is a subjective tool to satisfy the consumers' desires; it is the product seen from the demand as a symbolic promise.
From this point onwards, ideas (many of which were irrational) regarding the effect subliminal messages on
behavior
spread throughout society.
Subliminal messaging was noted in the late 1950s by James Vicary, a United States market researcher, in a study where viewers of a movie were subjected to subliminal advertising by the repeated flashing of two messages “Drink Coca-Cola” and, “Hungry? Eat Popcorn”. The flashing of the messages for 1/3000th of a second in a movie was believed to have stimulated the viewers' desire for these items
.
Vicary then claimed publicly that the sales for Coca-Cola and popcorn had increased after this event took place and the results he produced were published in many magazines such as New Yorker and Nation.Slide4
Development of Stimulus Materials
The subliminal message is governed by the idea that the conscious mind judges and the subconscious one acts with the memory database.
It
is clear that this form of advertising targets a vulnerable and perhaps gullible personality type,
utilizing
a multitude of commercial marketing techniques to persuade the viewer.
Everything perceived by human beings can be considered as symbolic, or functional or as both things.
The symbolic meaning, works within the unconscious, be it verbally or not. The symbols imply rather what an object or situation means for each one. The symbolic meanings seem to constitute the base on which perception becomes something deeply significant. In this way the information to which you have access, on one hand is "decoded", interpreted according to one's own code. To make a product known to another person, when emitting the advertising message, the receiver not only keeps in mind the product itself, but also to the whole environment that is part of that productSlide5
REFERENCE
ARELLANO, Rolando (1993): "Consumer's Behavior and Trade marketing". Mexico.
Harla
.
KEY, Wilson Bryan (1992) "Subliminal Seduction".
Edic
. Vergara/Diana Bs. Ace.LEJON, John (1981) "Languages, Meaning and Context". Buenos Aires,
Paidós. LUODON, D.; DELLA BITTA A. (1995): "Consumers' Behaviour. Concepts and Applications". Mexico. McGraw Hill. (2002) The Effects of Subliminal Messages in Print Advertisements Jamie Lynne Wilfong Butler University FollowSlide6
Visualization advertising effects
Advertising
shows the trade mark, its objective, that is to say, all those active signs that act in the consumer.
Using
any persuasive method to influence on somebody's thought process, is called manipulation: it depends on the final result looked for
.
If the intention is to obtain a situation in which both parties win, motivation is used. If the intention is to win and that the other one loses, manipulation is used. Slide7Slide8
Conclusion
Through
advertising messages, the products are not those which change, but the perceptions of each one of the consumers, those changes go through each consumer's mind and each person today no longer thinks neither reacts like in other times.
There are many factors of communicational strategies that influence so that each consumer has his own
insight;
for that reason one of them is through subliminal advertising, the one that makes that imagination to be more and more reproductive; the images deposited by the media in the brain, are so many and so
mixed
that the consumer receives a great variety of chances.