Presentations text content in The best messages are those that align with an audience’s
Slide1Slide2
The best messages are those that align with an audience’s value system. They are
simple, factual, and provocative.Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible.Give careful consideration to the visual design of your messages and the pictures you use to tell your story.
Successful messaging requires clarity and consistency. Good messages also must align with the interests and concerns most important to your audience.
Slide320
Number of times people need to hear a campaign message before it sinks in.
Slide445
Or above. The recommended
Flesch
score
for better readability.
Slide55.4M
Total number of foundation followers on Twitter (January 2013)
Slide64.4M
Total number of Facebook likes for foundations (January 2013
)
Slide7“We communicate to reach policy makers. We can have the best programs and policies in the world, but unless we translate them into language that reaches policy makers and the public, we won’t be effective.”
Executive Leader
Nonprofit
Slide8“When you say things in a clear, exciting, engaging way, people listen to what you have to say. If we want people to respond to our mission, we need to communicate that mission clearly.”
Communication leader
Nonprofit
Slide9“So many of the issues we work on are stuck because of the dominant narrative, and that doesn't change
just
by doing program work that gets results.
To
leverage those results to create new
narratives takes
strategic
communication.”
Communication leader
Private Foundation
Slide10How
do you tie your
messages to your
values
?
Slide11What are
examples
of successful messages
you have used?
Slide12What kind of
visual messages
do you use?
The best messages are those that align with an audience’s
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