simple factual and provocative Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible Give careful consideration to the visual design of your messages and the pictures you use to tell your story ID: 534036
Download Presentation The PPT/PDF document "The best messages are those that align w..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1Slide2
The best messages are those that align with an audience’s value system. They are
simple, factual, and provocative.Identify the values that sit at the core of the change you are seeking and zero in on them as crisply and succinctly as possible.Give careful consideration to the visual design of your messages and the pictures you use to tell your story.
Successful messaging requires clarity and consistency. Good messages also must align with the interests and concerns most important to your audience.Slide3
20Number of times people need to hear a campaign message before it sinks in. Slide4
45Or above. The recommended Flesch
score for better readability.Slide5
5.4MTotal number of foundation followers on Twitter (January 2013)Slide6
4.4MTotal number of Facebook likes for foundations (January 2013)Slide7
“We communicate to reach policy makers. We can have the best programs and policies in the world, but unless we translate them into language that reaches policy makers and the public, we won’t be effective.”Executive LeaderNonprofit Slide8
“When you say things in a clear, exciting, engaging way, people listen to what you have to say. If we want people to respond to our mission, we need to communicate that mission clearly.”Communication leaderNonprofit Slide9
“So many of the issues we work on are stuck because of the dominant narrative, and that doesn't change just by doing program work that gets results. To leverage those results to create new narratives takes strategic communication.”
Communication leaderPrivate Foundation Slide10
How do you tie your messages to your values? Slide11
What are examples of successful messages you have used? Slide12
What kind of visual messages do you use?