Reddit Overview The Web marketing Guy What is

Transcript:Reddit Overview The Web marketing Guy What is:
Reddit Overview The Web marketing Guy What is Reddit? Reddit is a North American social news aggregation, web content rating, and discussion website. Reddit's registered community members can submit content such as text posts or direct links. Registered users can then vote submissions up or down that determines their position on the page. Submissions with the most up-votes appear on the front page or the top of a category. Content entries are organized by areas of interest called "subreddits". Subreddit topics include news, science, gaming, movies, music, books, fitness, food, image-sharing, and many others. The site prohibits harassment, and moderation requires substantial resources What is Reddit? 542 million monthly visitors #4 most visited website in the US 2015 – 73 million submissions / 725 million comments / 6.9 billion votes What is Reddit? The Gateway to everything interesting in the world It’s like reading a newspaper but it’s timely, interactive, personalized, participatory, absorbing and GOOD. User post content / readers vote that content up or down. Community moderated. No editors / Complete anonymity Google is where you go to search for things. Reddit is where you go to see the things people have found What is Reddit? Reddit is not a single monolithic site. It’s a platform for creating communities, and is made up of thousands of active communities (known as “subreddits”), which are devoted to all sorts of different topics and are created and maintained by regular users The larger the subreddit the more incredibly good it is… as it has been curated. Subreddits can also be predominantly comments after comments which can get voted on What is Reddit? Reddit thrives on anonymity, but it's kept in check by transparency. Moderation Each subreddit has an unpaid volunteer moderator and therefore you should know the rules set up by each moderator… they will vary Rule are located in the sidebar of the subreddit Moderators can also style their community differently Admins Paid employees Admins are denoted by red username with an [A] tag Enforce site-wide rules How It Works Advertising on Reddit For those who want to promote into a community rather than participating in it Self-serve system if your budget is less than 30K. Just a complete bidding system Starting With Reddit Create an account: don’t use real name Subscribe to subreddits: automatically subscribed to some popular ones or create ones Reddit Speak: Get familiar with it (next slide)