SA Marketing Code of Practice Steve Speller What

Transcript:SA Marketing Code of Practice Steve Speller What:
SA Marketing Code of Practice Steve Speller What are health products? Substances that have the potential to:- do good do harm Code of Marketing Practice Why is it needed in South Africa ? To Protect Consumers Code of Marketing Practice The complexity of three types of consumers People Animals Healthcare Professionals Direct Indirect Indirect Direct As suppliers of health care products what do we try to do to customers ? Inform Them? Influence Them? What is our intent? Off label promotion ... Selective use of clinical trial information... Incentive schemes Hospitality practices.... Pharma industry in the news Polish Newsweek: Pharmaceutical corporations spend millions of dollars on presents for the doctors who prescribe their patented medicines. When buying medicines, we have to pay not only for our health, but also for costly gifts. Milan (Reuters): Italian police are investigating a unit of a pharma company for allegedly offering illegal incentives to doctors and medical staff to prescribe its drugs British Medical Journal May: Who pays for the pizza? Re-defining the relationships between doctors and drug companies. Obligations for all..... A Code of Practice for the marketing of healthcare products is required to provide a basis for the ethical marketing of health products Requirement for reliable scientific information to be available to health care practitioners and patients/consumers To enhance the rationale use of health products and fair competition in their marketing Preserve the independence of the decisions taken by healthcare professionals Code of Marketing Practice Fundamental Principle self regulation A long journey March 12 constitution signed AGM Scope of the Code The Code is a collaborative effort by various sub-sectors in the marketing of health products Builds on the experiences and principles endorsed by these sub-sectors Code has been established after many years of consultation: at first, only ethical products were regulated by the Code but now, many categories of products included Innovative medicines Generics Veterinary medicines OTC products Medical devices Laboratory diagnostics Current Trade Associations subscribing to the Code PIASA: Pharmaceutical Industry Association of South Africa NAPM: National Association of Pharmaceutical manufacturers IMSA: Innovative Medicines South Africa SMASA: Self-Medication Manufacturers Association of South Africa PHARMISA: Pharmaceuticals made in South Africa SAAHA: South African Animal Health Association SAMED: South African Medical Device Industry Association SALDA: South African Laboratory Diagnostics Association Support for the initiative and enforcement: Pharmaceutical Wholesalers and Distributers Pharmaceutical Society of Southern Africa Who is the Code Applicable to? licence