PPT-SA Code of Practice for the Marketing of Health Products

November 2010 What we will cover today The Case for a Marketing Code of Practice The Marketing Code of Practice Journey The Parts to the Code So What Examples amp Scenarios Current Challenges. MARKET RESEARCH AND TARGET MARKETS. 4. : . Marketing Research and Information Systems. 5: . Target Markets: Segmentation . and Evaluation. Chapter 4. Marketing Research and Information System. Professor Jason . What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. How Well Do U Know Marketing?. 20 Questions; 5 points each.. The answers follow the Qs.. The study of consumers and how they make decisions is called . . .. Buying Motives. Consumer Behavior. Psychographics. What is Marketing…??. Selling?. Advertising?. Promotions?. Making products available in stores?. Maintaining inventories?. . All of the above, plus much more!. 2. Marketing. is the . art and science. BY. CHINTAN PATHAK. BHUSHAN. - ‘G’ DIV . B. Bharati. . Vidyapeeth. University. Institute of Management and Entrepreneurship Development. 1. INDEX. OBJECTIVES. INTRODUCTION. 4. : . Marketing Research and Information Systems. 5: . Target Markets: Segmentation . and Evaluation. Chapter 4. Marketing Research and Information System. Professor Jason . C. H. Chen, Ph.D.. School . FM 3.02. Marketing Technology Terms. Computer aided design . (CAD). A computer system used for designing textiles, apparel, and other products.. Marketing Technology Terms. Artificial intelligence . Computer systems that display behavior that would be regarded as intelligent if it were observed in humans. Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. Steve Speller. What are health products?. . Substances that have the potential to:-. do good. . do harm. . . Code of Marketing Practice. 1.03 Discuss the impact of unions on the . S & E industries.. Athlete and Entertainer Issues. Athletes & Entertainers seek to make themselves a brand. Michael Jordan created a brand image for himself. . How to get the word out about the New Products. Marketing the products. Find different ways to get the word out – ask friends who run a business. Herbal Hours . Create a . video testimonial. Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business Section of website). Definition . Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.. Breast feeding. Breast milk. Breast milk substitutes. Breast milk supplies ideal mix, density, and physiologic form of nutrients to promote adequate infant growth and development. Reduces exposure of infant to . The way products are arranged in a retail store to maximise sales. The way a business combines the main marketing elements to sell products that meet the needs and wants of customers . The way a business distributes its products through retailers and wholesalers.