PPT-MARKETING AND SALES

What is Marketing Selling Advertising Promotions Making products available in stores Maintaining inventories All of the above plus much more 2 Marketing is the art and science. automation . is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. Marketing Automation. Dr. Ananda . Sabil. Hussein. What is Marketing Research?. Marketing research. is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.. Finding Customers – Getting Sales. Chris Walker BA MA MCIM. People Systems International & Venture Wales. Marketing & Sales. Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales. . Sindhu. AMA’s definition. Planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as the tasks apply to the . Jeff Dworkin. jeff.dworkin@marketingautomaton.partners. calendly.com/. jeffdworkin. /. @. mktgpartner. “There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”. Overview. Marketing versus Sales. Market . Analysis. Marketing Objectives. Segmentation and . Targeting. Market Planning. Action Steps and Metrics. Words to Watch. Vision. Mission. Environment. Target. Harbinder Khera. CEO, Mindmatrix Inc.. Harbinder Khera has over 20 years of experience in sales enablement and marketing automation software development. He has provided IT consulting services to Southwest Airlines, Nationwide Insurance, IBM, Siemens, Citibank, and Sprint PCS. Harbinder has an MS in Information Networking from Carnegie Mellon University (CMU), and an MS in Computer Engineering from Florida Atlantic University. He has published numerous articles in the IEEE conference proceedings and has presented at various conferences in the field of wireless and high-speed networks. He is a member of Phi Kappa Phi honor society and a member of the Dean’s Leadership Council at CMU.. L. ocal . P. erspective. Agricultural Business. Encompasses everything from farm to fork:. Marketing/Advertising. Sales. Production Management. Public Relations. Financial Management. Economics. Business Planning. August 6. th. & 7. th. , 2018. Purpose: . Set a focus at the beginning of each day, leave with your take away and put it into action.. Monday, August 6. th. Agenda. 1:00. - Welcome /Intro. 1:15. 1.05 . Marketing. Warm-up. Comparing Goals, Strategies, & Tactics. _____. . . 1. A . salesperson meets one-on-one with . customers. _____. 2. . A firm wants to increase sales by 10% over last year’s sales. Sales Control . Management policies and practices aimed at ensuring that all sales are recorded, made at correct prices, and fulfilled to customers' satisfaction. .. Sales Control and Cost Analysis. Companies need to have proper mechanisms in place so that salespeople adhere to the top line and bottom line objectives. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand Do you find it hard to make consistent sales in your business?Know that Generating sales always is not magic. There is a system to it called the SALES FUNNEL.Sadly, some businesses do not know how to make their sales funnel work for them.This book was written to address this challenge. This book is written in simple, clear language to educate you onWhat is a sales funnel?Benefits of a sales funnelTypes of sales funnels.How to create sales funnelHow to manage sales funnelSales funnel email marketing toolsExamples of a sales funnelOnline tools for building high converting sales funnelTop mistakes you are making with your sales funnelSteps on how to generate high converting sales funnel It also guides you to the formula for building a high-converting sales funnel. You will also learn the top mistakes that businesses make in their sales funnel and how to avoid them. Finally, the book will equip you with all the tools that you need to build your online sales funnels.If you desire to boost your sales, read this book. Panelists. - Sarah Drake, Regional Director of Marketing, E-Commerce and Inside Sales, PFERD . - Julie Trottier, VP Commercial Marketing – Global, MechanixWear.