Self- confidence Self-confidence means how we feel
Description: Self- confidence Self-confidence means how we feel about ourselves, and also, how we appraise ourselves; which is based in how we communicate with the world. A person of high-self confidence feels good about himher and thinks heshe can
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slide1. Self- confidence<br>
slide2. Self-confidence means how we feel about ourselves, and also, how we appraise ourselves; which is based in how we communicate with the world. A person of high-self confidence feels good about him/her and thinks he\she can deal with most things he\she faces, successfully.
Self-confidence is composed of a few main components, including social self confidence, independence of peer, self confidence related to situation, status and physical expression.
Several factors are involved in measuring individual's self-confidence such as values, attitudes, tendencies, familial factor, social factors, and the job type, the person is doing.
The concept that how much a person shows his/her ability feeling and confidence by self-esteem and respecting his/her behaviors in the market, shows self-confidence in consumer behavior<br>
slide3. In fact, self-confidence stems from individuals' fundamental characteristics, like: self-esteem, self-understanding and self control. Moreover individuals' market experiences show that self confidence is independent of their income and age.
self confidence is under the influence of person's mental knowledge regarding a product. The more people have further information about the product they are going to buy, the more consciously they will act. It is considered as an effective factor in searching external information for purchase.
self-confidence is related to purchase risks, such as functional, social, economical and mental risks of product purchase. For instance, product use duration or taste (for consumable goods) can be considered as product functional aspects, or the economical risk of purchase is the expenses we incur to buy them; which (the risk) has been measured in highly confident people. In this regard self-confident consumers tend to rely on their experiences and observations, or may try new products or new packing designs, therefore they become customers of newly released products.<br>
slide4. Factors that influence self-confidence are: Psychological Factors: it includes
Motivation
Perception
Learning
Attitudes and beliefs
Cultural factors : it includes
Culture
Sub-culture
Social class
Social factors : it includes
Family
Reference groups
Roles and status<br>
slide5. Personal Factors: it includes
Age
Income
Occupation
Lifestyle
Economic Factors: it includes
Personal income
Family income
Consumer credit
Liquid assets
Savings<br>
slide2. Self-confidence means how we feel about ourselves, and also, how we appraise ourselves; which is based in how we communicate with the world. A person of high-self confidence feels good about him/her and thinks he\she can deal with most things he\she faces, successfully.
Self-confidence is composed of a few main components, including social self confidence, independence of peer, self confidence related to situation, status and physical expression.
Several factors are involved in measuring individual's self-confidence such as values, attitudes, tendencies, familial factor, social factors, and the job type, the person is doing.
The concept that how much a person shows his/her ability feeling and confidence by self-esteem and respecting his/her behaviors in the market, shows self-confidence in consumer behavior<br>
slide3. In fact, self-confidence stems from individuals' fundamental characteristics, like: self-esteem, self-understanding and self control. Moreover individuals' market experiences show that self confidence is independent of their income and age.
self confidence is under the influence of person's mental knowledge regarding a product. The more people have further information about the product they are going to buy, the more consciously they will act. It is considered as an effective factor in searching external information for purchase.
self-confidence is related to purchase risks, such as functional, social, economical and mental risks of product purchase. For instance, product use duration or taste (for consumable goods) can be considered as product functional aspects, or the economical risk of purchase is the expenses we incur to buy them; which (the risk) has been measured in highly confident people. In this regard self-confident consumers tend to rely on their experiences and observations, or may try new products or new packing designs, therefore they become customers of newly released products.<br>
slide4. Factors that influence self-confidence are: Psychological Factors: it includes
Motivation
Perception
Learning
Attitudes and beliefs
Cultural factors : it includes
Culture
Sub-culture
Social class
Social factors : it includes
Family
Reference groups
Roles and status<br>
slide5. Personal Factors: it includes
Age
Income
Occupation
Lifestyle
Economic Factors: it includes
Personal income
Family income
Consumer credit
Liquid assets
Savings<br>