SEM I 4.01 – 4.02 – 4.03 Selling Advertising Space
Author : karlyn-bohler | Published Date : 2025-05-29
Description: SEM I 401 402 403 Selling Advertising Space Capitalize on Celebritys Appearance at Event Media Relations MEDIA EDITOR The editor decides whether to publish or broadcast the release Space and time are limited so the editor
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Transcript:SEM I 4.01 – 4.02 – 4.03 Selling Advertising Space:
SEM I 4.01 – 4.02 – 4.03 Selling Advertising Space Capitalize on Celebrity’s Appearance at Event Media Relations MEDIA - EDITOR The editor decides whether to publish or broadcast the release. Space and time are limited, so the editor determines what will be interesting to the medium's audience. The business should not continuously contact media outlets until they agree to publish or broadcast the release. Receiving such calls may be annoying and hinder the business's ability to obtain press coverage in the future. Publishing or broadcasting only the releases from businesses that purchase advertising from the media outlet is unfair and unethical. MEDIA - DEADLINES All media have deadlines for the material they use. It is important to find out what these deadlines are to get news releases to each medium on time. Sending news releases reasonably close to the deadline often helps to get the news releases used. Sending them too far in advance of the deadlines may cause the releases to be lost or misplaced. It is not important to obtain the publisher's name, advertising rates, or network affiliation in order to get news releases used. MEDIA - CORRECTIONS If you discover an error in a press release, call the media to give the correct information. This action helps to protect the reputation of your business and your relationship with the media. Not saying a word to the media, assigning another employee to correct the problem, or waiting for a media staff person to contact the business is not good business practice. These actions would make the media less likely to present future releases. MEDIA – PRESS RELEASES When writing news releases, businesses should stick to the facts and avoid including their opinions or expressing their feelings. Because news releases are supposed to be objective, they should not include the opinions of a business. However, a news release may include someone else's opinion if it adds credibility to the story. Businesses often write news releases that include statistics and information about their goals and locations, because these data are factual. MEDIA - PUBLICITY Publicity is any non-personal presentation of ideas, goods, or services that is NOT PAID FOR by the company or individual that benefits from or is harmed by it. When an advertising agency has good relationships with the media, media outlets are more likely to print or broadcast a story pitch or news release about the
