SOCIAL MEDIA The NEW news society... SOCIAL MEDIA
Description: SOCIAL MEDIA The NEW news society... SOCIAL MEDIA HAS CHANGED JOURNALISM Readers once found stories and journalists by picking up a newspaper or magazine, clicking on their TV or turning on a radio NOW AUDIENCES FIND NEWS THROUGH SOCIAL
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slide1. SOCIAL MEDIA The NEW news society...<br>
slide2. SOCIAL MEDIA HAS CHANGED JOURNALISM Readers once found stories and journalists by picking up a newspaper or magazine, clicking on their TV or turning on a radio
NOW AUDIENCES FIND NEWS THROUGH SOCIAL MEDIA SITES
Now journalists and media companies who want to engage with an audience need to be where those readers are looking for news: SOCIAL MEDIA SITES<br>
slide3. HOW HAS IT CHANGED? News and information is being shared in real time across the internet
70% of Millenials followed daily news but receive it passively as part of their social media feed
Social media sites, such as Facebook and Twitter have come to dominate the news conversation BECAUSE news can be shared and discussed in real time
Reporters can connect with sources and audiences
Helps journalists develop a personal brand or identity in tandem with AND apart from the rest of their newsroom<br>
slide4. HOW DO JOURNALISTS USE SOCIAL MEDIA? To find stories
To monitor developments in breaking news stories as they happen
As a reporting tool to find eyewitnesses, sources and images
To engage readers or viewers through continuous news updates
To promote content both pre- and post-publication
To develop an on-going relationship with the audience<br>
slide5. SOCIAL MEDIA IS NOT A REPLACEMENT FOR TRADITIONAL REPORTING It can be used to provide you with notice of real time events and access to potential sources, but, just like with traditional reporting
YOU MUST VERIFY WHAT YOU ARE BEING TOLD!<br>
slide6. SOCIAL MEDIA PLATFORMS Determine your social media platform by what your audience is using
FACEBOOK largest user base, very complicated algorithm determines what readers see
TWITTER the news source for the social media world, YOU should develop a strong Twitter presence (a JOURNALISTIC Twitter presence)
SNAPCHAT just temporary posts, but VERY popular among young audiences
INSTAGRAM image driven posts, considered a “service” for your audience<br>
slide7. FACEBOOK THE GOOD
Obvious choice for sharing stories
Huge audience base
Allows for both breaking and longer form story presentation
Users can like, share or comment on your post
Photo and video embedding allow seamless integration and fast downloads THE BAD
Lack of guaranteed distribution of your posts
Because of the algorithm used in its news feed, not every Facebook follower you have will be notified of your posts
Facebook only reaches people who already follow you; this limits your reach to existing followers and their followers if they choose to share you<br>
slide8. TWITTER THE GOOD
The go-to for breaking news
Eyewitness accounts of news events in real time
Reporters can use hashtags, keywords and locations to find and follow breaking news
Comparing tweets and locations, reporters can find sources and verify accounts
Good for promoting coverage THE BAD
Speed and ease can be a disadvantage
140 character post limit does not allow for complex ideas
Hard to stand out because of huge amount of usage
Misinformation during breaking news<br>
slide9. USING TWITTER JOURNALISTICALLY YES… IT’S DIFFERENT FROM YOUR PERSONAL TWEETS
Write like you are talking to a friend BUT not sloppy
Talk like you are having a conversation - talk WITH but not AT
Use @ mentions to cite your sources
Include hashtags to make them easily searchable NO MORE THAN TWO HASHTAGS PER TWEET
Add photos - Tweets with pix and vid get twice as many retweets
Use Bit.ly to shorten links or the URL could eat up your character space<br>
slide10. WHEN TO USE TWITTER JOURNALISTICALLY Tweet before, during and after the event
Use Twitter in newsgathering to crowdsource ideas and people
Use Twitter to promote an upcoming event
Tweet during the event - follow it from start to finish
USE THE FUNDAMENTALS OF JOURNALISM – BE FAIR and ACCURATE<br>
slide11. MANAGING YOUR PROFESSIONAL SOCIAL MEDIA SO… you’ve got a personal account, a journalist account and an account you manage for the publication or website you are producing - HOW DO YOU KEEP TRACK OF ALL OF IT?
Social media management tools
Hootsuite
Tweetdeck
Storify<br>
slide12. HANDLING YOUR PRO JOURNALIST ACCOUNT Don’t hide the fact that you’re a journalist - transparency
Don’t say anything you wouldn’t want to see on the front page of a newspaper
Don’t say embarrassing things or hurtful things
Don’t argue with an audience member
Don’t tweet when you are angry
Don’t steal information or post without sourcing
Don’t just STOP in the middle of coverage - keep talking
BE PATIENT and ENGAGING - give your audience chances to respond<br>
slide13. ACTIVITY
Creating and managing our social media #Goals
Create a journalist Facebook page for yourself
Create a journalist Twitter account for yourself
Create a journalist Instagram for yourself
Experiment with Hootsuite and TweetDeck to decide which one works for you
Get to know Storify and decide if this is something we want for our class media<br>
slide14. SOCIAL MEDIA The NEW news society...<br>
slide2. SOCIAL MEDIA HAS CHANGED JOURNALISM Readers once found stories and journalists by picking up a newspaper or magazine, clicking on their TV or turning on a radio
NOW AUDIENCES FIND NEWS THROUGH SOCIAL MEDIA SITES
Now journalists and media companies who want to engage with an audience need to be where those readers are looking for news: SOCIAL MEDIA SITES<br>
slide3. HOW HAS IT CHANGED? News and information is being shared in real time across the internet
70% of Millenials followed daily news but receive it passively as part of their social media feed
Social media sites, such as Facebook and Twitter have come to dominate the news conversation BECAUSE news can be shared and discussed in real time
Reporters can connect with sources and audiences
Helps journalists develop a personal brand or identity in tandem with AND apart from the rest of their newsroom<br>
slide4. HOW DO JOURNALISTS USE SOCIAL MEDIA? To find stories
To monitor developments in breaking news stories as they happen
As a reporting tool to find eyewitnesses, sources and images
To engage readers or viewers through continuous news updates
To promote content both pre- and post-publication
To develop an on-going relationship with the audience<br>
slide5. SOCIAL MEDIA IS NOT A REPLACEMENT FOR TRADITIONAL REPORTING It can be used to provide you with notice of real time events and access to potential sources, but, just like with traditional reporting
YOU MUST VERIFY WHAT YOU ARE BEING TOLD!<br>
slide6. SOCIAL MEDIA PLATFORMS Determine your social media platform by what your audience is using
FACEBOOK largest user base, very complicated algorithm determines what readers see
TWITTER the news source for the social media world, YOU should develop a strong Twitter presence (a JOURNALISTIC Twitter presence)
SNAPCHAT just temporary posts, but VERY popular among young audiences
INSTAGRAM image driven posts, considered a “service” for your audience<br>
slide7. FACEBOOK THE GOOD
Obvious choice for sharing stories
Huge audience base
Allows for both breaking and longer form story presentation
Users can like, share or comment on your post
Photo and video embedding allow seamless integration and fast downloads THE BAD
Lack of guaranteed distribution of your posts
Because of the algorithm used in its news feed, not every Facebook follower you have will be notified of your posts
Facebook only reaches people who already follow you; this limits your reach to existing followers and their followers if they choose to share you<br>
slide8. TWITTER THE GOOD
The go-to for breaking news
Eyewitness accounts of news events in real time
Reporters can use hashtags, keywords and locations to find and follow breaking news
Comparing tweets and locations, reporters can find sources and verify accounts
Good for promoting coverage THE BAD
Speed and ease can be a disadvantage
140 character post limit does not allow for complex ideas
Hard to stand out because of huge amount of usage
Misinformation during breaking news<br>
slide9. USING TWITTER JOURNALISTICALLY YES… IT’S DIFFERENT FROM YOUR PERSONAL TWEETS
Write like you are talking to a friend BUT not sloppy
Talk like you are having a conversation - talk WITH but not AT
Use @ mentions to cite your sources
Include hashtags to make them easily searchable NO MORE THAN TWO HASHTAGS PER TWEET
Add photos - Tweets with pix and vid get twice as many retweets
Use Bit.ly to shorten links or the URL could eat up your character space<br>
slide10. WHEN TO USE TWITTER JOURNALISTICALLY Tweet before, during and after the event
Use Twitter in newsgathering to crowdsource ideas and people
Use Twitter to promote an upcoming event
Tweet during the event - follow it from start to finish
USE THE FUNDAMENTALS OF JOURNALISM – BE FAIR and ACCURATE<br>
slide11. MANAGING YOUR PROFESSIONAL SOCIAL MEDIA SO… you’ve got a personal account, a journalist account and an account you manage for the publication or website you are producing - HOW DO YOU KEEP TRACK OF ALL OF IT?
Social media management tools
Hootsuite
Tweetdeck
Storify<br>
slide12. HANDLING YOUR PRO JOURNALIST ACCOUNT Don’t hide the fact that you’re a journalist - transparency
Don’t say anything you wouldn’t want to see on the front page of a newspaper
Don’t say embarrassing things or hurtful things
Don’t argue with an audience member
Don’t tweet when you are angry
Don’t steal information or post without sourcing
Don’t just STOP in the middle of coverage - keep talking
BE PATIENT and ENGAGING - give your audience chances to respond<br>
slide13. ACTIVITY
Creating and managing our social media #Goals
Create a journalist Facebook page for yourself
Create a journalist Twitter account for yourself
Create a journalist Instagram for yourself
Experiment with Hootsuite and TweetDeck to decide which one works for you
Get to know Storify and decide if this is something we want for our class media<br>
slide14. SOCIAL MEDIA The NEW news society...<br>