SWOT Analysis Analysing the Strategic Position of a Business to gain competitive advantage perhaps not with these productsnames SWOT Analysis - Concept links What is SWOT Analysis? SWOT Analysis helps a business assess its competitive
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SWOT Analysis Analysing the Strategic Position of a Business to gain competitive advantage – perhaps not with these products/names<br>
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SWOT Analysis - Concept links<br>
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What is SWOT Analysis? SWOT Analysis helps a business assess its competitive strength and the nature of its external environment<br>
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SWOT Analysis Overview STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Internal to the Business External to the Business<br>
Evaluating Strengths and Weaknesses Important to focus only the most important
Is the judgement made reliable (independent)?
How sustainable are the strengths?
Can weaknesses be overcome? How?<br>
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Opportunities & Threats OPPORTUNITIES THREATS External to the Business<br>
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Assessing Opportunities & Threats<br>
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A key challenge for any business is to convert weaknesses into strengths. For example:. Don’t forget that for every perceived threat, the same change presents an opportunity for a business<br>
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SWOT Analysis Example – Tesco (2019) STRENGTHS WEAKNESSES OPPORTUNITIES THREATS UK market leader – supermarket retailing (27% market share)
Leader in e-commerce retailing (50% share of online sales in UK)
Economies of scale
Very efficient supply chain Damaged brand reputation (unethical treatment of suppliers & accounting scandal)
Lack of clear market positioning (low cost strategy or global organization?) Regain lost UK market share through clearer focus on core market
Improve customer loyalty through better customer service
Emerging markets
Joint Ventures Further loss of market share to price-discounters (Aldi & Lidl)
Impact of Amazon Fresh entry into UK market
Impact of foreign global entrants
Fake Farm legal threat Explain one way in which the information in this SWOT analysis might influence strategic decisions by the management team at Tesco<br>
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Tesco has a huge market potential in the grocery industry. With strategic decision-making and effective marketing tools, Tesco can increase its revenues and compete effectively with its rivals. Here are some recommendations for Tesco: Explore the emerging markets and expand its stores in Asian and African countries.
Perform in-depth market research and market analysis before entering a new market to avoid failure and losses.
Upgrade its online business and e-commerce sites to provide a pleasant shopping experience for customers.
Take customer feedback regarding the launches of new ads and schemes. It can prevent any potential disapproval from the public.
Resolve legal and financial matters including high debts, tax payments, and credit card crunches.
Boost its marketing and advertising activities to grab more customers than its competitors.<br>
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SWOT Analysis Example – Aldi – Use information in Teams / Files and information you have already gained - Competitive Advantage to create a matrix like below STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Explain one way in which the information in this SWOT analysis might influence strategic decisions by the management team at ALDI<br>
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SWOT Analysis Example – Aldi STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Explain one way in which the information in this SWOT analysis might influence strategic decisions by the management team at Aldi Efficiency (labour, distribution, bags)
Named the best supermarket of the year for the fourth time in 2017 in The Loved By Parents Awards
Brand name Limited goods
Customer service
Perception of quality Continue expansion
Use of technology
Customer relationships Being noticed by large players
Changes in fuel prices
Online shopping<br>
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How Useful is SWOT Analysis?<br>
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Over to you……. Watch the video and create your own SWOT analysis for AMAZON Explain one way in which the information in this SWOT analysis might influence strategic decisions by the management team at Amazon 1. https://www.youtube.com/watch?v=ad8OEyHIP6w
2. https://www.youtube.com/watch?v=Za3FVNBn6Q4 from beginning to recap and 4.38 Competitive Advantage<br>
