Teaching Pack AO3 Analysis Marketing Cambridge
Description: Teaching Pack AO3 Analysis Marketing Cambridge IGCSE IGCSE (91) Business 0264 0774 Cambridge O Level Business 7081 In the exam, you will need to write analytical answers to exam questions which assess higher order skills. This is a
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slide1. Teaching Pack AO3 Analysis
Marketing
Cambridge IGCSE™/ IGCSE (9–1)
Business 0264 / 0774
Cambridge O Level
Business 7081<br>
slide2. In the exam, you will need to write analytical answers to exam questions which assess higher order skills.
This is a challenging higher order skill, so practice is key in helping you to develop and improve your use of it.
It is a skill that is needed if you want to access the higher marks, and requires deep thinking.
This skill is about breaking down complex topics into smaller parts to help explain and examine them in more detail, so that a better understanding of them is gained – it is a skill that requires you to show how each of the these smaller parts are linked to together.<br>
slide3. You will need to be able to analyse information that is narrative, numerical and in graphical form.
This involves selecting, interpreting or explaining information to demonstrate a good understanding of the effects of decision making.
Analysis is not about producing a list of points or underdeveloped points, rather it is a series of steps developing a point from the start to its end, explaining a series of links between each point along the way.
In other words, you are breaking down a topic into smaller parts so you can examine each part in more detail and linking each together to form a chain of argument from start to end.
This will enable you to give a detailed explanation of something.<br>
slide4. Analytical skills can be developed by forming chains of argument, or a series of steps in an argument.
You need to think about connecting the starting point to the end point, with a series of steps in between linking together.<br>
slide5. Explain one benefit to a business of them producing products that are of a high quality Look at the connectives linking each point together to form a chain Other connectives could be; therefore, this allows, this could cause, this will, as a result<br>
slide6. Sort the cards into the correct chain to explain:
how a business improving its efficiency will help it to become more competitive
You have 5 minutes<br>
slide7. Explain ‘how a business improving its efficiency will help it to become more competitive’<br>
slide8. A cheap method of advertising
Can reach many potential customers and quickly
Many of these people may have ponds and aquariums already
Raises awareness of Greta’s business to potential customers
Increasing opportunity to gain more sales
However….
Easy for one dissatisfied customer to complain publicly
Give the business a bad reputation
This could decrease future sales
Which could decrease revenue<br>
slide9. Using social media is a cheap method of promotion that Great could use. She will be able to reach a wide number of potential customers and quickly, therefore raising awareness of her business. Many of these people may have ponds and aquariums already, wishing to add to what they already have. This increases her opportunity to gain more sales, and therefore increase revenue.
However, social media makes it easy for one dissatisfied customer to complain publicly. This could lead to giving Greta’s business a bad reputation, which could result in future sales being affected. A fall in sales revenue will have a negative impact on her profits.<br>
slide16. Be prepared to share your answer with the class.
You will receive feedback on your answer which you should use to make corrections and improve your work.
Use the worksheet as a checklist to ensure your structure and content is accurate
In our next lesson you will be developing your analytical skills further.<br>
Marketing
Cambridge IGCSE™/ IGCSE (9–1)
Business 0264 / 0774
Cambridge O Level
Business 7081<br>
slide2. In the exam, you will need to write analytical answers to exam questions which assess higher order skills.
This is a challenging higher order skill, so practice is key in helping you to develop and improve your use of it.
It is a skill that is needed if you want to access the higher marks, and requires deep thinking.
This skill is about breaking down complex topics into smaller parts to help explain and examine them in more detail, so that a better understanding of them is gained – it is a skill that requires you to show how each of the these smaller parts are linked to together.<br>
slide3. You will need to be able to analyse information that is narrative, numerical and in graphical form.
This involves selecting, interpreting or explaining information to demonstrate a good understanding of the effects of decision making.
Analysis is not about producing a list of points or underdeveloped points, rather it is a series of steps developing a point from the start to its end, explaining a series of links between each point along the way.
In other words, you are breaking down a topic into smaller parts so you can examine each part in more detail and linking each together to form a chain of argument from start to end.
This will enable you to give a detailed explanation of something.<br>
slide4. Analytical skills can be developed by forming chains of argument, or a series of steps in an argument.
You need to think about connecting the starting point to the end point, with a series of steps in between linking together.<br>
slide5. Explain one benefit to a business of them producing products that are of a high quality Look at the connectives linking each point together to form a chain Other connectives could be; therefore, this allows, this could cause, this will, as a result<br>
slide6. Sort the cards into the correct chain to explain:
how a business improving its efficiency will help it to become more competitive
You have 5 minutes<br>
slide7. Explain ‘how a business improving its efficiency will help it to become more competitive’<br>
slide8. A cheap method of advertising
Can reach many potential customers and quickly
Many of these people may have ponds and aquariums already
Raises awareness of Greta’s business to potential customers
Increasing opportunity to gain more sales
However….
Easy for one dissatisfied customer to complain publicly
Give the business a bad reputation
This could decrease future sales
Which could decrease revenue<br>
slide9. Using social media is a cheap method of promotion that Great could use. She will be able to reach a wide number of potential customers and quickly, therefore raising awareness of her business. Many of these people may have ponds and aquariums already, wishing to add to what they already have. This increases her opportunity to gain more sales, and therefore increase revenue.
However, social media makes it easy for one dissatisfied customer to complain publicly. This could lead to giving Greta’s business a bad reputation, which could result in future sales being affected. A fall in sales revenue will have a negative impact on her profits.<br>
slide16. Be prepared to share your answer with the class.
You will receive feedback on your answer which you should use to make corrections and improve your work.
Use the worksheet as a checklist to ensure your structure and content is accurate
In our next lesson you will be developing your analytical skills further.<br>