Technology RoadMapping Had been Applied on Dar

Transcript:Technology RoadMapping Had been Applied on Dar:
Technology RoadMapping Had been Applied on Dar Al-shifa pharmaceutical company Technology RoadMapping Had been Applied on Dar Al-shifa pharmaceutical company Hazar Ashour Noor Barham Rawand Najeeb Maysa Darawshe Dr. Husam Arman DONE BY SUPERVISED BY Introduction The definition of new products is a difficult activity, which frequently ends in a stalemate: “It must be don” versus “It is impossible to realize in such a short time frame”. The root cause of this frustrating stalemate is most often the fact that we try to solve a problem in a much too limited scope. Roadmapping is a method to prevent these discussions by lifting the discussion to a wider scope: from single product to product portfolio and from a single generation of products to several generations in many years. Why TRM ...1. ? TRMs are exceptional analytical and marketing tools with the capacity to chart future market directions, forecast technological developments and help determine the strategic choices that companies need to make. Through this process, TRMs provide impetus for research and development, technological innovation and technology transfer.Technology roadmapping is essential for many reasons, in general: Technology and markets are changing more and more rapidly. Industry needs to address today's pressing needs and tomorrow's market goals. Many solutions are beyond the ability of individual firms. Companies want and need new partnerships to support their own technology strategies. Common needs demand leveraged solutions. Why TRM ... 2.? It also can helps companies and R&D organizations to think strategically, decide intelligently and collaborate strongly to deliver the critical solutions they need to succeed in tomorrow's markets. It aims to enhance the competitiveness of industries, identifying and developing innovative technologies important for success in the highly competitive global market. HISTORY OF TRM The first use for this process was in the semiconductor industry at 1970, which the purpose was aligning technology investments with market needs, and the technology companies that have become dependent upon are Motorola and Vodafone. Our chosen target sector to implement the project in was the pharmaceutical industries, since their economy grow significantly, relatively high investments, in addition to the technological development of such industries as it is one of the large and advanced industries in Palestine. Project objective To raise the awareness about TRM and it’s benefits. To evaluate current practice of TRM in pharmaceuitical palestinian company. Apply TRM in areal scenario. Trm model General information were collected and recognized about technology