The American International Recruitment Council
Description: The American International Recruitment Council (AIRC) https:www.airc-education.org AIRC: Quality Assurance and Expertise for International Enrollment Management AIRC founded in 2008 by U.S. higher education institutions 501(c)(3)
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slide1. The American International Recruitment Council (AIRC) https://www.airc-education.org/<br>
slide2. AIRC: Quality Assurance and Expertise for International Enrollment Management AIRC founded in 2008 by U.S. higher education institutions
501(c)(3) non-profit membership association for international enrollment management (IEM)
Recognized as a standards development organization by the U.S. Department of Justice and the Federal Trade Commission
AIRC members are accredited secondary and post-secondary institutions, pathway programs, global institutions, and educational recruitment agencies (once certified)
AIRC standards and guidelines provide quality assurance to serve the best interests and goals of AIRC members and students<br>
slide3. AIRC’s Mission, Vision and Values Mission
The American International Recruitment Council champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.
Vision
Standards-based recruitment and enrollment for every international student.
Values
A: Access
I: Integrity
R: Respect
C: Community<br>
slide4. AIRC is the Resource for International Recruitment and Enrollment Management Expertise AIRC provides knowledge of the latest trends, issues and best practices through:
Webinars
Workshops
AIRC Annual Conference: Miami December 8 – 12, 2021
Data Collection and Analysis
White Papers and Issue Briefs
Professional Certificate in International Student Recruitment and Enrollment Planning (ISREP)
Collegial Discussions and Mentoring
Thought Leadership<br>
slide5. Educational Agency Models Definition An organization, company or association that represents, recruits and refers students to accredited educational institutions on a fee for service basis (AIRC)
Separate and different from college counselors and independent private counselors Models “Mom and pop” agencies
Institution-to-institution
Pathway programs
Large “master agencies”
Fully virtual agencies<br>
slide6. Institution – Agency Partnerships Higher Education A February 2021 AIRC – NACAC survey showed that almost half (49 percent) of the responding institutions currently partner with educational agencies to recruit undergraduate international students. This appears to represent overall growth in the number of institutions partnering with agencies. Private institutions were more likely than public institutions to have agent partnerships (60 percent vs. 42 percent, respectively). Five percent of institutions reported they are actively exploring agent partnerships as a result of the pandemic.
Full results: factsheet_international_student_recruitment_agents.pdf (nacacnet.org) Secondary Schools Agent Utilization (1).pdf (dropbox.com)<br>
slide7. Recent Model: Online Educational Agency “Aggregators” Compare to: Job Search and Staffing Aggregators
Shopping Aggregators
Real Estate Aggregators
Airline, Hotel, Travel Aggregators
News Aggregators
These and many other online aggregators are driving the growth of the Internet economy<br>
slide8. Characteristics of Educational Agency Aggregators Single platforms where students can search for and apply to educational institutions (compare to Common App in the US)
Communicate with, monitor, and pay a large number of educational agencies that refer students to them*
Have revenue-sharing agreements with educational institution partners. If a student attends an institution based on the aggregator’s services, the aggregator receives a payment
Robust sharing of data among agency and institutional partners
*Preece and Nicol All recruitment agent aggregators are not created equal (universityworldnews.com)<br>
slide9. Why Now? Why has this model developed?
Technological advances in AI
Student self-driven online searches for educational opportunities
Covid-19 lockdowns are causing trend to accelerate
Venture capital and investors see an opportunity
Question: Could this model lead to lesser quality in the student recruitment/enrollment experience? Consumer Survey: How COVID-19 Online Shopping Habits are Shaping the Customer Journey (namogoo.com)<br>
slide10. AIRC Educational Agency Standards Provide Quality Assurance AIRC’s standards are applicable to all educational agency models
Modelled after higher education accrediting standards
Provide the foundation for an ethical and high-quality international student enrollment process 2008: Standards first drafted by expert committee
2009: AIRC recognized as a Standards Development Organization for the field of international recruitment and enrollment management.
This obligates AIRC to develop standards based on the following principles: transparency, openness, balance, consensus, and due process.
Institutional Guidelines provide IEM best practices for institutions; AIRC member institutions pledge to uphold them.
Agency Standards provide quality assurance for Agency partnerships.
Certification Commission: an independent AIRC body that oversees the Agency Certification process and makes judgments and decisions on whether agencies should be certified.
Standards and Guidelines are revised and updated
They support students and help institutions to advance their IEM goals through quality recruitment.<br>
slide11. Applying the Standards to Agency Aggregators Examples of Application of Standards
Transparency
How are services, fees, and refunds made clear and transparent to all sub-agencies and institutional partners, students and families? How does the organization ensure that promises that are made are kept?
Accuracy
How does the organization maintain accuracy in maintaining partner information? How is information updated and kept secure? How does the organization maintain accuracy in marketing content?
Selection, training, evaluation of sub-agency partners
What are the rigorous screening and onboarding training methods used with sub-agencies? How are these agencies evaluated? What systems are in place to flag errors and any malicious intent? What processes are in place to achieve continual quality oversight? What is the process for disengagement?<br>
slide12. Applying the Standards to Agency Aggregators Examples of Application of Standards
Confidentiality
How does the organization protect the institutional, sub-agency, and student contracts?
How does the organization abide by data privacy laws such as the GDPR?
Accountability
In what ways does the organization assume responsibility for the actions of its partner agencies?
How does the organization practice continuous improvement?
What are the regular methods for surveying institutional and student clients for satisfaction?<br>
slide13. Brian Whalen, Executive Director
brian.whalen@airc-education.org Certification Standards: AIRC Standards 2015 (membershipsoftware.org)
Agency Certification Process: About Membership — AIRC (airc-education.org)
List of Certified Educational Agencies: AIRC Certified Agencies — AIRC (airc-education.org)<br>
slide2. AIRC: Quality Assurance and Expertise for International Enrollment Management AIRC founded in 2008 by U.S. higher education institutions
501(c)(3) non-profit membership association for international enrollment management (IEM)
Recognized as a standards development organization by the U.S. Department of Justice and the Federal Trade Commission
AIRC members are accredited secondary and post-secondary institutions, pathway programs, global institutions, and educational recruitment agencies (once certified)
AIRC standards and guidelines provide quality assurance to serve the best interests and goals of AIRC members and students<br>
slide3. AIRC’s Mission, Vision and Values Mission
The American International Recruitment Council champions the interests of international students, educational institutions, and educational agencies through the development of professional standards and partnerships that advance effective and strategic practices in international enrollment management.
Vision
Standards-based recruitment and enrollment for every international student.
Values
A: Access
I: Integrity
R: Respect
C: Community<br>
slide4. AIRC is the Resource for International Recruitment and Enrollment Management Expertise AIRC provides knowledge of the latest trends, issues and best practices through:
Webinars
Workshops
AIRC Annual Conference: Miami December 8 – 12, 2021
Data Collection and Analysis
White Papers and Issue Briefs
Professional Certificate in International Student Recruitment and Enrollment Planning (ISREP)
Collegial Discussions and Mentoring
Thought Leadership<br>
slide5. Educational Agency Models Definition An organization, company or association that represents, recruits and refers students to accredited educational institutions on a fee for service basis (AIRC)
Separate and different from college counselors and independent private counselors Models “Mom and pop” agencies
Institution-to-institution
Pathway programs
Large “master agencies”
Fully virtual agencies<br>
slide6. Institution – Agency Partnerships Higher Education A February 2021 AIRC – NACAC survey showed that almost half (49 percent) of the responding institutions currently partner with educational agencies to recruit undergraduate international students. This appears to represent overall growth in the number of institutions partnering with agencies. Private institutions were more likely than public institutions to have agent partnerships (60 percent vs. 42 percent, respectively). Five percent of institutions reported they are actively exploring agent partnerships as a result of the pandemic.
Full results: factsheet_international_student_recruitment_agents.pdf (nacacnet.org) Secondary Schools Agent Utilization (1).pdf (dropbox.com)<br>
slide7. Recent Model: Online Educational Agency “Aggregators” Compare to: Job Search and Staffing Aggregators
Shopping Aggregators
Real Estate Aggregators
Airline, Hotel, Travel Aggregators
News Aggregators
These and many other online aggregators are driving the growth of the Internet economy<br>
slide8. Characteristics of Educational Agency Aggregators Single platforms where students can search for and apply to educational institutions (compare to Common App in the US)
Communicate with, monitor, and pay a large number of educational agencies that refer students to them*
Have revenue-sharing agreements with educational institution partners. If a student attends an institution based on the aggregator’s services, the aggregator receives a payment
Robust sharing of data among agency and institutional partners
*Preece and Nicol All recruitment agent aggregators are not created equal (universityworldnews.com)<br>
slide9. Why Now? Why has this model developed?
Technological advances in AI
Student self-driven online searches for educational opportunities
Covid-19 lockdowns are causing trend to accelerate
Venture capital and investors see an opportunity
Question: Could this model lead to lesser quality in the student recruitment/enrollment experience? Consumer Survey: How COVID-19 Online Shopping Habits are Shaping the Customer Journey (namogoo.com)<br>
slide10. AIRC Educational Agency Standards Provide Quality Assurance AIRC’s standards are applicable to all educational agency models
Modelled after higher education accrediting standards
Provide the foundation for an ethical and high-quality international student enrollment process 2008: Standards first drafted by expert committee
2009: AIRC recognized as a Standards Development Organization for the field of international recruitment and enrollment management.
This obligates AIRC to develop standards based on the following principles: transparency, openness, balance, consensus, and due process.
Institutional Guidelines provide IEM best practices for institutions; AIRC member institutions pledge to uphold them.
Agency Standards provide quality assurance for Agency partnerships.
Certification Commission: an independent AIRC body that oversees the Agency Certification process and makes judgments and decisions on whether agencies should be certified.
Standards and Guidelines are revised and updated
They support students and help institutions to advance their IEM goals through quality recruitment.<br>
slide11. Applying the Standards to Agency Aggregators Examples of Application of Standards
Transparency
How are services, fees, and refunds made clear and transparent to all sub-agencies and institutional partners, students and families? How does the organization ensure that promises that are made are kept?
Accuracy
How does the organization maintain accuracy in maintaining partner information? How is information updated and kept secure? How does the organization maintain accuracy in marketing content?
Selection, training, evaluation of sub-agency partners
What are the rigorous screening and onboarding training methods used with sub-agencies? How are these agencies evaluated? What systems are in place to flag errors and any malicious intent? What processes are in place to achieve continual quality oversight? What is the process for disengagement?<br>
slide12. Applying the Standards to Agency Aggregators Examples of Application of Standards
Confidentiality
How does the organization protect the institutional, sub-agency, and student contracts?
How does the organization abide by data privacy laws such as the GDPR?
Accountability
In what ways does the organization assume responsibility for the actions of its partner agencies?
How does the organization practice continuous improvement?
What are the regular methods for surveying institutional and student clients for satisfaction?<br>
slide13. Brian Whalen, Executive Director
brian.whalen@airc-education.org Certification Standards: AIRC Standards 2015 (membershipsoftware.org)
Agency Certification Process: About Membership — AIRC (airc-education.org)
List of Certified Educational Agencies: AIRC Certified Agencies — AIRC (airc-education.org)<br>