The Four Quadrants of Public Relations 1944 Rex

Transcript:The Four Quadrants of Public Relations 1944 Rex:
The Four Quadrants of Public Relations 1944 Rex Harlow wrote “Public Relations at the Crossroads” PR professionals content with a myriad of relationships including: Internal and external relations Personal relations Personnel relations Industrial relations Stockholder relations Board of directors’ relations Customer relations Government relations Supplier-creditor relations Community relations Trade relations Opinion surveys Advertising Publicity Public relations responsibilities of the time generally included press, radio, motion pictures, printing, public speaking, and professional writing Four Quadrants of Public Relations Four Quadrants of Public Relations Media – Inclusive of publicity, as well as traditional and social press Community – Inclusive of internal, external, online, employee, consumer, and personal interactions Business – Inclusive of investor relations, C-level executive advertisement, and social care (customer service) Government – Inclusive of political, lobbying, public affairs, and issues management Quadrant 1: Media Relations Traditionally, public relations practitioners manage their social media relations responsibilities by sending press releases, pitch emails, arranging interviews, organizing press conferences, and responding to media inquiries. Example: American Bar Association (ABA) Pitching the perfect story is dependent upon a practitioner’s ability to spot and capitalize on newsworthy trends occurring in the world. PR pros are no longer responsible solely for delivering the message, but also for creating the message, maintaining the message, and cultivating the message. Quadrant 2: Community Relations Companies and organizations are giving back to the communities in which they reside, which in turn require PR practitioners representing these organizations to further cultivate the relationships between the organization and the community. “Community” no longer means just the physical community, but also the online community. Community relations practitioners are asked to perform a multitude of tasks including: Ability to create, implement, and manage the organization's community awareness initiatives Create strategic alliances with representatives of consumer, employee, and public interest groups, key provider practices, vendors, government agencies, and prominent community organizations Participate in community activities surrounding corporate issues, including serving on committees, meeting with elected officials and politicians, sitting on various planning boards, speaking at and attending community board and similar meetings, etc. Quadrant 3: Business Relations There is an increased level of responsibility expected of the PR practitioner to guide the CEO, or other executive officials, through the organization’s PR plan, reputation management, and brand management. Public relations must be a part of every department within a business. Strategic thinking should include – in addition to customary market and competitive obstacles – significant nation-state