The IEEE App New Engagement Model When Factoring in Millions of Users IEEE needs to better communicate our value proposition and benefits Offer a tool to discover IEEE easily, anywhere, anytime Provide a channel to deliver instantly Engage
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Presentation Transcript
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The IEEE App New Engagement Model<br>
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When Factoring in Millions of Users IEEE needs to better communicate our value proposition and benefits
Offer a tool to discover IEEE easily, anywhere, anytime
Provide a channel to deliver instantly
Engage persistently
Collect data with strong business analytics engine to provide personalization
Scale to engage a larger community
Customers that used one or more of IEEE services and products
Technologist and Engineers that are in professions where IEEE is active Users Members<br>
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IEEE App The purpose is to drive traffic to the IEEE app. Momentum will be needed to build a new audience to download the app.
IEEE is building a story that needs to be told based on the value of IEEE for people to want to act.
And, we need your help. Driving traffic with the goal of increasing downloads<br>
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IEEE App Objectives Objective
Drive audience to IEEE to engage/discover the full suite of IEEE offerings. The goal is to drive membership, engage at a conference, become part of a standards working group, or to get involved in some other capacity.
Core audience
Current IEEE members to stay engaged
Customers; past IEEE members to re-engage
Interested technologists<br>
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The App and Mobile Platform The IEEE App is for you to discover IEEE and its quality assets. As a leader, volunteer, member, contributor, non-member, student, or someone with a technical interest, the app can be personalized allowing you to see, read, and choose how you want to engage and connect with all things IEEE, as well as network globally. 5 Your global gateway to IEEE<br>
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Features and Benefits Discover IEEE: Easily access content anytime, anywhere
Direct communication: IEEE can better convey our value proposition and benefits
Personalization: Can deliver instantly what people want
Engage: Our audience persistently
Business analytic engine: Collect data to know our audience better
Scalability: Can easily serve as engagement tool for a larger community
Conversions: Can recruit more members/customers
Business Opportunities: Content and usage can identify products and services to explore
Home: Users can have a sense of belonging with constant touch 6<br>
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Personalized Content Content presented to user can be customized based on access history of the user id and/or preferences established by user (Technical Interest, YP, life member, industrial engineer, academic researcher, software expert, hardware expert, author, National background, etc.)
Connecting with People of similar interest or affiliations or nearby to connect, research, you can meet up with these people
View and manage your own IEEE profile
Find nearby IEEE App users when they opt in
Get to know other IEEE members through their profiles when they opt in
Access to IEEE rosters for volunteer leaders based on role 7<br>
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Latest News and Events IEEE technology News “adding recommendations” – magazines can be downloaded those available:
Spectrum magazines the award winning publication highlighting key technologies of today and of the future along with other trending articles to stay abreast of today’s technologies. PDF to be available.
Newsfeed channel with IEEE.tv highlighting technical expertise
Newsfeed from IEEE USA mainsite or the Insight Magazine
Newsfeed from IEEE Transmitter and The Institute
IEEE Meeting Finder and Conferences, adding more filtering, search functionality by location, date, topic, Society – around the globe conferences and meetings can be found to engage and connect with others of like minds 8<br>
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Quick Access NEW IEEE Xplore – connect with the online digital platform for publications to use for your research with easy access (with a direct link).
NEW IEEE Collabratec – access mobile site
An integrated online/digital and community experience with a suite of services made available from a central hub
Allows for networking and productivity inviting IEEE and non-IEEE individuals to network, collaborate, and create – bringing IEEE participants together with one another
Enables authors and researchers to network and collaborate, using tools that assist publishing
NEW Links to: ILN, Spectrum, Standards, ieee.org, IEEE milestones 9<br>
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The IEEE app: Let’s Stay Connected Discover the valuable tools and resources of IEEE: 10 Get the new app below: Download today! Access the IEEE App in app stores<br>
