THE PROBLEM The gap between the evidence (from

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THE PROBLEM The gap between the evidence (from science, from nature itself) and action Social Identities and Cognitions We are hard wired to respond to risks that are tangible, imminent and threaten us with immediate losses We understand

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THE PROBLEM The gap between the evidence (from science, from nature itself) and action<br>
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Social Identities and Cognitions We are ‘hard wired’ to respond to risks that are tangible, imminent and threaten us with immediate losses
We understand the world according to the interpretive communities we belong to.
We approach ‘evidence’ using selective attention and various ‘cognitive biases’.<br>
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What’s missing? Limits to human rationality are acknowledged but the model used is still basically one of the rational actor.
A focus on cognitions, frames and narratives but emotions are still largely missing from the picture.
Change efforts are directed at the individual/family and institutions (governments, corporations) but the cultural dimension is neglected.<br>