THE STRUCTURE OF THE CURICCULUM 1 YEAR Business

Transcript:THE STRUCTURE OF THE CURICCULUM 1 YEAR Business:
THE STRUCTURE OF THE CURICCULUM 1 YEAR Business Fundamentals; Trade Law Value Added and Pricing in E-Commerce Accounting and Reporting: Theory and Principles Economic Theory Mathematics; Digital Mathematics in R and Excel Foreign Language; Philosophy; Political Science; History of Russia 2 YEAR Financial accounting; Taxation of e-commerce Commodity science, expertise, certification and labeling of goods Contract system in the sphere of procurement of goods, works and services Legal regulation of Internet trade Digital-communications; Copywriting Algorithms and data structures in Python language Economic analysis; Statistics Communicative psychology Foreign Language; Economic Theory 3 YEAR Unit economics and sales analytics in e-commerce Price analytics and competitive analysis Process analytics in procurement and e-commerce Product analysis and product mix analytics Sales Management; Contract Law Storytelling in marketing media content Integrated communication campaigns Native advertising in the information space Targeted advertising; Web development Customs support of e-commerce Internet trade logistics Practical training on documenting goods and working in 1C: Trade Management Foreign language in professional sphere 4 YEAR Financial analysis and planning in e-commerce Behavioral analytics and business metrics for e-commerce Tax and commercial structuring of e-businesses Customer Relationship Management (CRM-systems) Power BI and Excel tools in logistics Digital Marketing Content development for integrated communications Methods and technologies of social networks monitoring Promotion technologies in social networks and messengers BUSINESS ANALYST in e-commerce industry Training of specialists capable of evaluating an online retailer's presence in the global network, analyzing changes in sales, analytically justifying management decisions, controlling and organizing web-based business analytics (retailer's ranking in search engines, company branding on the website, advertising campaign results, etc.). INTERNET MARKETING specialist An internet marketing specialist plays a key role in building a brand's online presence, attracting traffic, increasing conversions and improving the effectiveness of marketing efforts in the digital space. Internet marketing specialist develops and implements online marketing strategies to attract target audiences, increase brand awareness, and improve engagement with potential and current customers: SEO (Search Engine Optimization): optimizing a website for better search engine ranking to attract organic traffic SEM (search engine marketing):. managing advertising campaigns using paid advertising channels such as Google Ads, Bing Ads, etc. SMM (social media marketing): creating and managing content on social networks, as well as launching and optimizing advertising campaigns on popular social platforms E-mail marketing: planning and executing effective e-mail campaigns to retain customers and attract new ones Content marketing: creating and distributing valuable content (articles, blogs, videos, etc.)