Tradedoubler Introduction March 2015 About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and
Related Topics
Share
Embed code
Download this presentation From Below
"Tradedoubler Introduction March 2015 About" is the property of its rightful owner. Permission is granted to
download and print the materials on this website for personal, non-commercial use only, and to display it
on your personal computer provided you do not modify the materials and that you retain all copyright
notices contained in the materials. By downloading content from our website, you accept the terms of this
agreement.
Presentation Transcript
01
Tradedoubler Introduction
March 2015<br>
02
About Tradedoubler Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European performance marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality network of over 180,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
Tradedoubler is committed to close collaboration with all its customers, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are Accor, Disneyland Paris, Microsoft Store, HP, Expedia Group and CDON.
The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on www.tradedoubler.com<br>
03
A proposito di Tradedoubler Tradedoubler e’ un’azienda internazionale leader nel digital marketing basato su performance e nella tecnologia a supporto.
Fondata nel 1999 in Svezia, Tradedoubler e’ stata un pioniere nell’affiliate marketing digitale e rimane l’azienda europea di maggior successo nel performance marketing, combinando una visione strategica internazionale con una competenza specifica nei diversi mercati
Tradedoubler aiuta oltre 2.000 clienti a raggiungere i loro obiettivi attraverso il proprio network di qualita’ composto da oltre 180.000 editori e che e’ stato il primo ad offrire una soluzione integrata di e- ed m-commerce per aiutare i clienti ad estendere i loro programmi online agli utenti attivi su dispositivi mobili.
Tradedoubler e’ impegnata in una stretta collaborazione con tutti i propri clienti, aiutandoli a generare fatturato ed avere successo sia su base locale che internazionale. Tra i clienti attivi vogliamo ricordare Microsoft, HP, Accor Hotel, CDON e Odigeo Group.
Tradedoubler e’ quotata al Nasdaq OMX di Stoccolma.
Maggiori informazioni sono disponibili su www.tradedoubler.com<br>
04
Logo<br>
05
COMPANY Founded in 1999 Listed 2005 370
Employees 30+ countries
Across the globe NETWORK Award winning
2 Performance Marketing & 1 Effective Mobile Award in 2014 180,000+ Publishers PERFORMANCE 4 billion
clicks 2000+ advertisers
All major verticals Tradedoubler – an introduction Since Tradedoubler pioneered performance marketing in 1999, our network and technology have delivered smarter results for our clients €2.7 billion
order value In 2014 we delivered:<br>
06
PURPOSE We create results for our partners VISION We are the leader in delivering performance marketing results through traffic, technology and expertise MISSION We take performance marketing to a new level by creating smarter results for our clients
This is delivered through the optimisation of multiple high quality traffic sources, the use of our proprietary integrated performance marketing technology and our deep, data-based insights into online consumer behaviour<br>
07
Online consumer Publisher website Merchant website Desired action Payment Data platform Tradedoubler Tradedoubler drives online sales through its established network of publishers who promote advertiser products in return for commission<br>
08
Performance marketing payment flow Revenue is a result of successfully managing advertiser marketing programmes within our publisher network
Tradedoubler collects a payment from the advertiser & manages payment to the publisher
Tradedoubler retains a commission and/or fee for managing the transaction Online consumer Publisher Advertiser Tradedoubler Pre-defined programme ‘commission’
+
Network ‘override’ Pre-defined programme ‘commission’ Purchase (sales order value)<br>
09
A high quality international network of over 180,000 online and mobile publishers Cash-back sites
Share the merchant commission with the purchasing customer (post purchase) Voucher and promotion code sites
Provide merchant offers and deals direct to consumers in the form
of coupons and codes Reward and incentive sites
Offer rewards for activities including purchase, service use, referrals and content submission, with rewards taking several forms Comparison & meta-search sites
Compare products from multiple retailers to help consumers find the best deals. Meta-search sites (common in travel) aggregate search engines and databases
into a single list Group buying sites
Offer products and services at reduced prices based on supplying a minimum number of buyers Email & database
Publishers working with email databases and newsletters Paid search affiliates
Publishers bid on keywords for specific products and receive a commission for sales from the resulting click-through. They rely on plugging gaps in merchants’ PPC activity to ensure commissions exceed search engine costs Social, content & editorial sites
Social networking, forums,
blogs, and review sites Our network includes a wide range of website categories<br>
10
We partner over 2,000 brands in all major verticals We have worked with many of our clients for over 10 years Alternative 1<br>
