Updating the Value Proposition: Using Services to
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Updating the Value Proposition: Using Services to

Author : danika-pritchard | Published Date : 2025-06-16

Description: Updating the Value Proposition Using Services to Define Your IT Organization Mark Askren CIO University of Nebraska Lincoln Kimberly Harper Director of Finance Portfolio Management University of Nebraska Central Administration

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Updating the Value Proposition: Using Services to Define Your IT Organization Mark Askren – CIO, University of Nebraska – Lincoln Kimberly Harper – Director of Finance & Portfolio Management, University of Nebraska – Central Administration The Impetus – Budget Crisis Experiencing pressure from both sides: Demand for IT services grows, while resources stay the same or decrease (“new normal”) Challenge is how to: Further cut already reduced budgets Continue to produce core mission services and innovation to meet increasing demand Re-evaluation Our Goals Create a better understanding of our IT organizations (including within our organizations) Validate that our priorities are aligned and funding justified Identify efficiency & collaborative opportunities Improve strategic planning & decision-making, and invest accordingly Weather the storm Identify opportunities for improvement An Approach: Services Inventory Scope Identify all services provided to both internal and external customers. Identify all assets that support each service (e.g., software, applications, operating systems, hardware maintenance, connectivity charges, materials, contract charges, personnel). Identify customers who utilize each service. Identify total cost of all assets associated with each service. An Approach: Services Inventory Methodology Consultant-led staff interviews Development of service offering categories, descriptions and characteristics Development of financial cost model An Approach: Services Inventory Outcome – Identified Service Offerings User Access & Security Enterprise Information Systems Hardware & Software Support E-Mail, Communication & Collaboration Data Management & Analytics Internet & Network Connectivity IT Governance & Service Management User Training & Community Printing, Forms & Output Management Web Development Support CSN UNL User Access & Security Technology Innovation Support Hardware, Hosting & Storage E-Mail, Communication & Collaboration Data Management & Analytics Internet, Phone & Network Communications IT Governance & Service Management User Training & Community Classroom, Lab & Instructional Resources Consulting & Project Management Technology Sales & Repairs Development, Integration & Support An Approach: Services Inventory Outcome – Define Service Offering Attributes An Approach: Services Inventory Teams that Provide Services Services require cross functional contributions (break out of “silo” thinking) The Key Lessons Learned Using IT services as the value definition is more effective than the traditional organization structure and major projects view Traditional IT becomes Service Oriented The Key Lessons Learned Decisions to continue, discontinue or develop new services have wide-spread implications Services inventorying and management is a long-term commitment Challenges: Moving from team-focus to service-focus Resource-facing vs. Customer-facing services Not getting trapped by what you know Drawing lines in the sand Staff buy-in

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