Using Marketing/Communication to Support Programs
Author : pasty-toler | Published Date : 2025-05-22
Description: Using MarketingCommunication to Support Programs This document provides ideas for how to organize and use marketingcommunication to support and sustain public health programs Created July 2017 Updated March 2023 s Ask Yourself Who
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Transcript:Using Marketing/Communication to Support Programs:
Using Marketing/Communication to Support Programs This document provides ideas for how to organize and use marketing/communication to support and sustain public health programs. Created: July 2017 | Updated: March 2023 s) Ask Yourself: Who is your audience? What is your objective? Content Flow: Find content to deliver to your audience(s) Who is the audience to receive messages? Priority audiences Coalitions Partner groups Funders Community leaders Others What channels to use? Digital media – Website, blogs, email Social media– Facebook, Twitter, LinkedIn, Instagram, YouTube Paid media – advertising, educational campaigns (PSAs), digital/social Earned media – news releases, features, audience-specific media, local media Partner media & materials – newsletters, listservs, briefing materials, talking points Where to get messages/content? (national/state/local) Health observances marketing related to work Local/state survey results Success stories Media reports Reports & publications Funding announcement Existing communication materials – pictures, videos, infographics, etc. Public data sources – BRFSS, YRBS, Census, etc. State & Community Health Media Center (SCHMC) Who can help reach your audiences? Communication lead Marketing/communication department Media/Public relations team Community relations office Marketing subcommittee Advertising firm Coalitions/Partnerships Others (Development or Fundraising Department) Reminders: Test and validate messages and materials with intended audience(s) before use. Evaluate communication efforts to determine success and improving future efforts. There are many people who can support your communication activities. These groups or individuals can help increase visibility, support, and program effectiveness and sustain program efforts or activities. Consider how to include them in your organizational structure. One example is shown here. Communication Lead (including vendor support) Flow chart depicting communication activity Continued: Flow chart depicting communication activity
