Lecture 10 Integrated Marketing Communication: NNA - PowerPoint Presentation

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Uploaded On 2018-11-01

Lecture 10 Integrated Marketing Communication: NNA - PPT Presentation

Chapter 16 17 18 kotler Chapter 11 Duglas Structure B WHERE ARE WE NOW 3 Environmental amp Internal Analysis Market Information amp Intelligence C WHERE DO WE WANT TO BE ID: 708759

brand communication message step communication brand step message budget objective marketing consumers amp designing target method spokesperson product market

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