PPT-Lecture 10 Integrated Marketing Communication: NNA

Chapter 16 17 18 kotler Chapter 11 Duglas Structure B WHERE ARE WE NOW 3 Environmental amp Internal Analysis Market Information amp Intelligence C WHERE DO WE WANT TO BE. Here we first develop the basic understanding of the directional coupler and then we will study its implementation in an integrated form The directional coupler consists of two channel optical waveguides placed close to each other so that their fiel In this type of structure one utility handles the all functions of generation transmission and distribution within a certain geographical area The operation and coordination of such a system is somewhat simple since all functions are controllable by mcgrawhillcacollegebelch Endnotes 546 Credits and Acknowledgments 560 Name and Company Index 563 Subject Index 568 Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Services: IMS360 Group. 85%. . New Buying Paradigm. of . B2B . customers . are doing . internet research before making a purchase!. What are customers thinking and what resources they use?. What challenges are sales facing?. Diyah. . Ayu. . Amalia. . Avina. . D_avina2001@yahoo.com. According to . Shimp. (2003:4), marketing communication can be understood by decomposing two main elements : communications and marketing.. 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners.. Differentiate among the following terms: . 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. Overall Goals/Key . S. trategic . C. omponents. . Strategic Components. Distribution . Management System (DMS/ADMS). Intelligent . devices/sensors . Integrated . Communication System. Free to share, print, make copies and changes. Get yours at . www.boundless.com. Available on the Boundless Teaching Platform. Promotional Objectives. Stages in the Product Lifecycle. Target Market Characteristics . Chapter One. (1). Inas. . A.Hamid. Modern organizations operate through different departments . charged with community relations, government relations, customer relations, labor relations, human resources – both at the corporate level and at the business unit level. Also they have various stakeholders who play a role in achieving the organizations, objectives. . 1-1. Define promotion and integrated marketing communication (IMC).. Discuss a basic model of communication.. Describe the different ways of classifying audiences for promotion and IMC.. Explain the key role of IMC as a business process.. Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.