Using social media to enhance HEI reputation &

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Using social media to enhance HEI reputation regional engagement John Tibbitt Hon Senior Research Fellow, University of Glasgow Policy Analyst, PASCAL International Observatory Aims Promoting the work of both the HE institution and its

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01
Using social media to enhance HEI reputation & regional engagement John Tibbitt
Hon Senior Research Fellow, University of Glasgow
Policy Analyst, PASCAL International Observatory<br>
02
Aims Promoting the work of both
the HE institution and its staff What can social media deliver in this context?
How do social media fit alongside more conventional approaches?
How to use social media effectively?
How to assess impact?<br>
03
Social media platforms Facebook
Twitter
Linkedin
Youtube

E-newspapers Blogs
Wordpress
Blogspot
Academia

Web forums<br>