Visual Media and Marketing Name, Position Region
Description: Visual Media and Marketing Name, Position Region Training Conference 2019 Media the primary means of mass communication Visual Media includes Photography, Videography, Graphic Design, Fashion, Architecture, and etc. VISUAL MEDIA Definition
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slide1. Visual Media and Marketing Name, Position Region Training Conference 2019<br>
slide2. Media
the primary means of mass communication
Visual Media includes
Photography, Videography, Graphic Design, Fashion, Architecture, and etc. VISUAL MEDIA<br>
slide3. Definition
The art of taking and processing photos
What is the relevance?
Preserves memories from an event
Can be created by any person with access to a camera
Can be used in conjunction with other media Photography<br>
slide4. Definition
The art of making video films
What is the relevance?
Preserves memories/moments; Can be created by anyone; Can be used in conjunction with other forms of media
A more engaging form of media that can be made more unique and creative Videography<br>
slide5. Definition
The art of combining images, words, and ideas
What is the relevance?
Flexible marketing tool
Widely used for marketing Graphic Design<br>
slide6. Visual media triad
Photo editing, video editing, and graphic design
What you should keep in mind
Use what you have (BEE resourceful!)
Find inspiration from friends and social media to improve your art
Reflect on how your audience reacts in order to improve your work Editor Tips<br>
slide7. Good marketing is about good communication! MARKETING BEE good at communication!<br>
slide8. Tools
Cameras
Phone, DSLR, Point & Shoot
Accessories, such as tripods, are helpful!
Computers
Tips
Don’t just aim for the biggest and most expensive tools, BEE creative with what you can afford Tools<br>
slide9. Photo Editing
Adobe Lightroom; VSCO (for Smart Phones)
Video
iMovie or Windows Movie Maker; Premiere Pro; Final Cut Pro; Sony Vegas
Graphic Design
Canva.com (for beginners); Adobe Photoshop and Illustrator; Inkscape Applications<br>
slide10. Definition
Name, slogan, sign, symbol, design, or a combination that identifies and gives consistency to a group or organization
Why is it relevant?
Helps the audience easily identify the group or item (ex. the Key Club Seal identifies Key Club) Branding<br>
slide11. What makes Key Club, Key Club?
Wordmark
Seal
Fonts
Colors
Borders
Refer to the Cyber Key for more! Graphic Standards<br>
slide12. Social Media is incredibly popular, being used by many around the globe
Accounts to use for appropriate and effective marketing
Facebook; Instagram; Twitter; YouTube
BEE safe and keep private info. to yourself. (Refer to SafeKEY initiative!) Social Media<br>
slide13. Stay updated!
Facebook: @calinevhakeyclub
Instagram: @cnh_keyclub
Twitter: @CNHKeyClub
YouTube: CNH Key Club
Reflector Groups
cnhkeyclub.org > Resources > Reflector Groups District Updates<br>
slide14. Questions?
Comments?
Concerns?<br>
slide15. Kelly Tran, District Visual Media Editor, 2017-2018
Nathaniel Banlusak, Communications & Marketing Committee Chair, 2018-2019
Daniel Chong, Membership Development & Education Chair, 2019-2020 Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years.<br>
slide2. Media
the primary means of mass communication
Visual Media includes
Photography, Videography, Graphic Design, Fashion, Architecture, and etc. VISUAL MEDIA<br>
slide3. Definition
The art of taking and processing photos
What is the relevance?
Preserves memories from an event
Can be created by any person with access to a camera
Can be used in conjunction with other media Photography<br>
slide4. Definition
The art of making video films
What is the relevance?
Preserves memories/moments; Can be created by anyone; Can be used in conjunction with other forms of media
A more engaging form of media that can be made more unique and creative Videography<br>
slide5. Definition
The art of combining images, words, and ideas
What is the relevance?
Flexible marketing tool
Widely used for marketing Graphic Design<br>
slide6. Visual media triad
Photo editing, video editing, and graphic design
What you should keep in mind
Use what you have (BEE resourceful!)
Find inspiration from friends and social media to improve your art
Reflect on how your audience reacts in order to improve your work Editor Tips<br>
slide7. Good marketing is about good communication! MARKETING BEE good at communication!<br>
slide8. Tools
Cameras
Phone, DSLR, Point & Shoot
Accessories, such as tripods, are helpful!
Computers
Tips
Don’t just aim for the biggest and most expensive tools, BEE creative with what you can afford Tools<br>
slide9. Photo Editing
Adobe Lightroom; VSCO (for Smart Phones)
Video
iMovie or Windows Movie Maker; Premiere Pro; Final Cut Pro; Sony Vegas
Graphic Design
Canva.com (for beginners); Adobe Photoshop and Illustrator; Inkscape Applications<br>
slide10. Definition
Name, slogan, sign, symbol, design, or a combination that identifies and gives consistency to a group or organization
Why is it relevant?
Helps the audience easily identify the group or item (ex. the Key Club Seal identifies Key Club) Branding<br>
slide11. What makes Key Club, Key Club?
Wordmark
Seal
Fonts
Colors
Borders
Refer to the Cyber Key for more! Graphic Standards<br>
slide12. Social Media is incredibly popular, being used by many around the globe
Accounts to use for appropriate and effective marketing
Facebook; Instagram; Twitter; YouTube
BEE safe and keep private info. to yourself. (Refer to SafeKEY initiative!) Social Media<br>
slide13. Stay updated!
Facebook: @calinevhakeyclub
Instagram: @cnh_keyclub
Twitter: @CNHKeyClub
YouTube: CNH Key Club
Reflector Groups
cnhkeyclub.org > Resources > Reflector Groups District Updates<br>
slide14. Questions?
Comments?
Concerns?<br>
slide15. Kelly Tran, District Visual Media Editor, 2017-2018
Nathaniel Banlusak, Communications & Marketing Committee Chair, 2018-2019
Daniel Chong, Membership Development & Education Chair, 2019-2020 Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years.<br>