Web Redesign Essentials & Preview: Web Redesign
Description: Web Redesign Essentials Preview: Web Redesign Project Update Presented June 2015 Marlene Tom, Marketing Communications, Web Digital Communications Team USF Website Importance USF home page averages 240K views per month Key audience is
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slide1. Web Redesign Essentials & Preview: Web Redesign Project Update Presented June 2015 Marlene Tom, Marketing Communications, Web & Digital Communications Team<br>
slide2. USF Website Importance USF home page averages 240K views per month
Key audience is prospective students and parents
Marketing website primary audiences:
Prospective students
Prospective students families
Alumni
Donors<br>
slide3. Web Redesign Project Timeline & Highlights<br>
slide4. Web Strategy Committee Role: Provide oversight and set policy relating to the university website and related issues.
Members:
David Macmillan, Vice President for Marketing Communications (Chair)
Opinder Bawa, Vice President for Information Technology and Chief Information Officer
Bob Spatig, Vice Provost and Dean, Strategic Enrollment Management
Elizabeth Davis, Dean of the School of Management
Marlene Tom, Sr. Director, Web Communications<br>
slide5. Web Redesign Work Group 18 members from all the various key stakeholder areas around the university.
Role: Charged with informing the design firm of your desired features, functionality, and designs in the next version of the website. Their role is to communicate the project within your division, solicit feedback, and provide regular updates on this year-long project.<br>
slide6. Web Redesign Goals First-rate, interactive, and visually compelling website that engages prospective students, alumni, and donors
Website will have two distinct areas:
Marketing-focused, public website
myUSF (intranet)
Apply a responsive web design so that the website presents well in all mobile devices<br>
slide7. Web Redesign Goals (continued) More flexible layouts and templates
Modernize the site to reflect current web best practices ̶̶ address problems with navigation, information architecture, and old content (over 80K pages)
Improve quality and workflow of site editing processes<br>
slide8. Two Distinct Websites for Different Audiences<br>
slide9. Publishers<br>
slide10. Content Contributor Role Content Contributor: numerous
Events
Community News<br>
slide11. Website Migration Marketing, public website will launch with approximately 4,000 pages in early July
myUSF sites launching in July include ITS, Marketing Communications, and Student Life sites
Full list of websites and migration schedule
By May 2016, all websites need to be migrated from Ektron<br>
slide12. URLs Changing Marketing, public website will use www.usfca.edu
myUSF will use myusf.usfca.edu/(yoursite)
Ektron websites not migrated to marketing site or myUSF can still be accessed using web.usfca.edu/(yoursite). This can be used now!
Look over any brochures, letters, emails, etc. that contain www.usfca.edu URL references as these will need to be updated in July and potentially throughout the year<br>
slide13. Process for Non-Academic Websites Continue to update your website in Ektron, but use web.usfca.edu/xxx
Consider over the next year, when is the best time for us to work with you on migrating your website and let us know at webservices@usfca.edu
Note any changes to current content and communicate with us when it’s time for migration<br>
slide14. Design Preview Show marketing/public site new designs
myUSF site: isss<br>
slide15. More Information myusf.usfca.edu/redesign
Todays presentation and Q&As will be posted here
Email us at webservices@usfca.edu<br>
slide2. USF Website Importance USF home page averages 240K views per month
Key audience is prospective students and parents
Marketing website primary audiences:
Prospective students
Prospective students families
Alumni
Donors<br>
slide3. Web Redesign Project Timeline & Highlights<br>
slide4. Web Strategy Committee Role: Provide oversight and set policy relating to the university website and related issues.
Members:
David Macmillan, Vice President for Marketing Communications (Chair)
Opinder Bawa, Vice President for Information Technology and Chief Information Officer
Bob Spatig, Vice Provost and Dean, Strategic Enrollment Management
Elizabeth Davis, Dean of the School of Management
Marlene Tom, Sr. Director, Web Communications<br>
slide5. Web Redesign Work Group 18 members from all the various key stakeholder areas around the university.
Role: Charged with informing the design firm of your desired features, functionality, and designs in the next version of the website. Their role is to communicate the project within your division, solicit feedback, and provide regular updates on this year-long project.<br>
slide6. Web Redesign Goals First-rate, interactive, and visually compelling website that engages prospective students, alumni, and donors
Website will have two distinct areas:
Marketing-focused, public website
myUSF (intranet)
Apply a responsive web design so that the website presents well in all mobile devices<br>
slide7. Web Redesign Goals (continued) More flexible layouts and templates
Modernize the site to reflect current web best practices ̶̶ address problems with navigation, information architecture, and old content (over 80K pages)
Improve quality and workflow of site editing processes<br>
slide8. Two Distinct Websites for Different Audiences<br>
slide9. Publishers<br>
slide10. Content Contributor Role Content Contributor: numerous
Events
Community News<br>
slide11. Website Migration Marketing, public website will launch with approximately 4,000 pages in early July
myUSF sites launching in July include ITS, Marketing Communications, and Student Life sites
Full list of websites and migration schedule
By May 2016, all websites need to be migrated from Ektron<br>
slide12. URLs Changing Marketing, public website will use www.usfca.edu
myUSF will use myusf.usfca.edu/(yoursite)
Ektron websites not migrated to marketing site or myUSF can still be accessed using web.usfca.edu/(yoursite). This can be used now!
Look over any brochures, letters, emails, etc. that contain www.usfca.edu URL references as these will need to be updated in July and potentially throughout the year<br>
slide13. Process for Non-Academic Websites Continue to update your website in Ektron, but use web.usfca.edu/xxx
Consider over the next year, when is the best time for us to work with you on migrating your website and let us know at webservices@usfca.edu
Note any changes to current content and communicate with us when it’s time for migration<br>
slide14. Design Preview Show marketing/public site new designs
myUSF site: isss<br>
slide15. More Information myusf.usfca.edu/redesign
Todays presentation and Q&As will be posted here
Email us at webservices@usfca.edu<br>