Woods Triangle of Development Support
Description: Woods Triangle of Development Support Communication (Unit II) Paper: Development Communication Course: BJMC , Semester: II Institution: DSPMU, Ranchi Teachers Name: Sumedha Chaudhury WOODS TRIANGLE Intermediate Groups Knowledge Generator
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slide1. Woods Triangle of Development Support Communication (Unit II) Paper: Development Communication
Course: BJMC , Semester: II Institution: DSPMU, Ranchi Teacher’s Name: Sumedha Chaudhury<br>
slide2. WOODS TRIANGLE Intermediate Groups Knowledge Generator Political Leaders Development Knowledge Users<br>
slide3. John L. Woods in 1976 conceived a triangular nexus with three points: Knowledge generators, political leaders and development knowledge users called Wood’s Triangle.
The role of Development Support Communication as per Woods is to link all three elements in the development linkage triangle along with all the intermediate user groups.<br>
slide4. Woods emphasizes not only on pushing the information towards the target groups, but also on taking into account the information seeking pattern of the target audience and integrating them into the development planning process.
The route of communication is not only vertical from top to bottom and bottom-upwards but also horizontal between the institutions and personnel connected with the process of development.<br>
slide5. Development Support Communication was a concept popularized by the UNICEF and UNDP.
It links all agencies involved in planned development work constituting the final delivery points and consumers of information such as policy planners, development administrators , political executives, subject specialists, field workers, opinion leaders, the researchers, beneficiaries and media representatives.<br>
Course: BJMC , Semester: II Institution: DSPMU, Ranchi Teacher’s Name: Sumedha Chaudhury<br>
slide2. WOODS TRIANGLE Intermediate Groups Knowledge Generator Political Leaders Development Knowledge Users<br>
slide3. John L. Woods in 1976 conceived a triangular nexus with three points: Knowledge generators, political leaders and development knowledge users called Wood’s Triangle.
The role of Development Support Communication as per Woods is to link all three elements in the development linkage triangle along with all the intermediate user groups.<br>
slide4. Woods emphasizes not only on pushing the information towards the target groups, but also on taking into account the information seeking pattern of the target audience and integrating them into the development planning process.
The route of communication is not only vertical from top to bottom and bottom-upwards but also horizontal between the institutions and personnel connected with the process of development.<br>
slide5. Development Support Communication was a concept popularized by the UNICEF and UNDP.
It links all agencies involved in planned development work constituting the final delivery points and consumers of information such as policy planners, development administrators , political executives, subject specialists, field workers, opinion leaders, the researchers, beneficiaries and media representatives.<br>