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The Road to Network Publishing The Road to Network Publishing

The Road to Network Publishing - PowerPoint Presentation

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The Road to Network Publishing - PPT Presentation

David R Worlock MarkLogic Digital Publishing Summit New York D ecember 2009 Network Content in the context of reuseability Customeruser is in the lead Application is semantic in some sense ID: 782594

content users solutions network users content network solutions change complinet tools marklogic data david making cheaper price faster compliance

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Slide1

The Road to Network Publishing

David R Worlock

MarkLogic Digital Publishing

Summit

New York, D

ecember

2009

Slide2

“Network”

Content in the context of re-useability

Customer/user is in the lead

Application is semantic in some sense

2

Slide3

What are the components of value in the content businesses?

3

Slide4

Where are we now – in the aftermath of Web 2.0 ?

Community – in full flood

Workflow – proving more difficult than we thought ?

Vertical Search – vital , but did we fully understand the implications ?

Somewhere we forgot the drivers – productivity , improved decision-making,cheaper costs of compliance , better risk management – but our users did NOT

4

Slide5

The Legacy of Recession

Recession is when service change goes faster

Competitive leapfrogging becomes commonplace

Not everyone emerges at the same time and the effects lingerIt takes a longer time than we usually anticipate to return to the old growth rates - which is why our users want us to go faster to help them return to growth

5

Slide6

Commoditization is the biggest enemy

Our users , even if they cannot grow the topline , are under huge pressure to restore and improve margins

This drives the focus on productivity, decision-making and cheaper compliance

And in turn , users seek to apply the cheap , or the free , or the “good enough “ solution

We need to demonstrate how expensive this can be !

6

Slide7

Reactions in a Networked World

Users can data share without necessarily losing competitive edge

Users can buy in bulk at a central point , and re-use and add value in their own intranet environment

Generalized “solutions “ become mere products. Custom is king

Data quality and uniqueness remains important , but not beyond the price point

7

Slide8

How must we react to the Challenge?

Structure our content to allow custom restructuring

Create modular applets to help users to customize

Federate with third party content across common structures in order to build more complete solutions

8

Slide9

Super-Customization

Hand the API to the user

Invite users to recombine your content with theirs to create unique datasets , but using your tools

Seek to lock in support and update to secure resubscription and reliance

9

Slide10

But we sell products , not services !

eBooks are a whole new market

Here we can price to format again , avoiding value pricing

BUT, there are real risks here , unless…

10

Slide11

… we network publish here too…

Make them fully searchable , and contextually open to third party content

Attach the applets that draw fresh value out of collections

Generate the links that allow them to be network toolsPrice them to quality , not to format

11

Slide12

Case Studies in Solutions

Thomson Reuters :

Pharma

and InnovationsMcGraw Hill and Reed Business: Construction Network and BIMDMGT: Landmark and Quest

Complinet

Elsevier Health: Evolve

12

Slide13

Case Studies in Applications

ChemSpider

Open Calais Toolkit

Oxford Music Online ( MarkLogic)AIPUniPHY.com and iResearch

(

Collexis and MarkLogic)

13

Slide14

Lessons Learnt …

Revenue streams can diversify: education and audit at Complinet are good examples

Tools to improve

useability and enable client data sharing in the intranet can be vital (LexisNexis)

Management and marketing tools can be as important as process improvement (Westlaw)

Community and client inter-action can change brand perception and realize “lock-in” ( Nature)

Consultancy and service support are revenue components in their own right (Complinet)

14

Slide15

Two prerequisites for change…

You must give up a product mindset and take on a services and solutions view of your content

… and you have to be confident that you know what your customers do for a living – on the network , but also in real life – to be able to envisage helping them in this way .

15

Slide16

It is not the strongest of the species that survive , nor the most intelligent , but the one most responsive to change

Charles Darwin

16

Slide17

Contact David Worlock at

david@davidworlock.com

Tel +447836361873

On Twitter at

dworlock

Blog at

www.davidworlock.com

17