Chapter 1 wwwamazingsocialcom 5CsofSocial 1 2 Agenda What is social media 2 Who can benefit from a course in social media strategy 3 How can they benefit from a course in social media strategy ID: 781910
Download The PPT/PDF document "Who Needs a Social Media Strategy?" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Who Needs a Social Media Strategy?
Chapter 1
www.amazing-social.com #5CsofSocial
1
Slide22
Agenda
What is social media?
2. Who can benefit from a course in social media strategy?
3. How can they benefit from a course in social media strategy?
4. What are the goals of the course?
5. What principles guide the course?
www.amazing-social.com #5CsofSocial
Slide31. What is social media?electronic form of communicationgoverned by the rules of platform providerswhich allows users to share images and text within their selected communitieswww.amazing-social.com #5CsofSocial3
Slide42. Who can benefit from a course in social media strategy? ProfessionalsPRMarketingOrgCommJournalistsHealth
Comm
Mass Comm
Sports
Comm
Organizations
Profit
Non-profit
www.amazing-social.com #5CsofSocial
4
Slide53. How can you benefit from a course in social media strategy?Re-orients the focus from a user to a professionalHelps you make better use of scarce resourcesAlerts you to potential social media minefieldswww.amazing-social.com #5CsofSocial
5
Slide64. What are the goals of the course?Understand the underlying dynamics of social media platformsIdentify the characteristics of effective and ineffective strategies Design strategies and tactics to create social media successEvaluate existing social media strategies and tacticswww.amazing-social.com #5CsofSocial
6
Slide75. What principles guide the course?Strategic insights are fundamentally different than tactical insightsReadingsFeedback from professor and colleaguesAnalytical experiences help develop the strategic mindsetDeep DivesProjectsA useful framework can guide inquiry and help develop a strategic mindset5 Cs (content, coordinates, channels, connections, corrections)Assessment Process (see next slide)www.amazing-social.com #5CsofSocial
7
Slide8www.amazing-social.com #5CsofSocial8
Slide9The 5 Cs of Socialwww.amazing-social.com #5CsofSocial9
Slide10Amazing Social MediaAction Stepswww.amazing-social.com #5CsofSocial
10
Read about worldwide SM scholarship on our website
Use the tools available on the website to maximize your effectiveness
Follow us and connect with our SM Strategy Community
www.amazingSMstrategy.com
Slide11Social Media Strategy
Tools for Professionals and Organizations
#5CsofSocial
www.amazing-social.com #5CsofSocial
11