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Commercialisation & Media Commercialisation & Media

Commercialisation & Media - PowerPoint Presentation

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Commercialisation & Media - PPT Presentation

22 March 2012 Learning Objectives Understand the term commercialisation in sport The role the media has in the commercialisation of sport What effects of the media sports and sports performers Commercialisation ID: 243119

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Slide1

Commercialisation & Media

22 March 2012Slide2

Learning Objectives

Understand the term commercialisation in sport

The role the media has in the commercialisation of sport

What effects of the media sports and sports performersSlide3

Commercialisation

‘the treating of sport as a __________, involving the ________ and ________ of assets, with the market as the driving force behind sport’

With the mass use of sport as an entertainment package came the realisation that sport could also make money.

Media

Sponsorship/Business

Sport

commodity

buying

selling

BUSINESS

MEDIA

SPORT

GOLDEN TRIANGLE

Inextricably linkedSlide4

Sport is driven by profit to satisfy stakeholders.

What examples have shown the extend of commercialisation in sport?

Torres & Carroll – £50 & £30 million respectively

Rangers FC – administration

Tom Daly – too much media attention rather than training

Plymouth Albion RFC - £200,000 shortfallSnooker – Barry Hearn, China

CommercialisationSlide5

Media’s love affair with Sport

Television

Sky Sports vs. Terrestrial channels

What measure have been put in place to ensure Sky Sports do not control a sporting television?

What is pay-per-view television and how does it effect the commercialisation?Slide6

Media’s love affair with Sport

Newspaper

Broadsheet vs. Tabloid – How do they attract readers?

What coverage is given to sport?

What style is it written?

Who is the audience?Slide7

Sport as

an entertainment packageSlide8

Effect of coverage

Minority sports get no coverage

Adapted for television audiences – loss of integrity

Media focus on elite to spend money on grass roots

Force NGBs to assess the appeal of the sport

Organisations changed to maximise appeal – KO times

etc

Slide9

Is the media good for sport?

Provides an information service

Limits participation to a few male sports

Sensationalises: controversies may be created

Provides an entertainment service

Highlights personalities rather than the team effort

Possibility of boredom owing to saturation of sports coverageProvides educational serviceProvides an advertising serviceAids sponsorship Minority sport suffer because if lack of interest

Creates role models / personalities / heroesPossibility of loss of gate moneyNeeds of television may dictate the selection of sport action

Draws attention to top-level sport

F

FF

FF

FFA

A

AA

A

A

A