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Cool Brands:  A Discursive Identity Approach Lauren Gurrieri Cool Brands:  A Discursive Identity Approach Lauren Gurrieri

Cool Brands: A Discursive Identity Approach Lauren Gurrieri - PDF document

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Uploaded On 2016-11-23

Cool Brands: A Discursive Identity Approach Lauren Gurrieri - PPT Presentation

University of Melbourne gurrieriunimelbeduau Abstract This paper argues thatx2091coolx9200 is maintained in part by language and seeks to understand how identities of coolness for brands ID: 492299

University Melbourne gurrieri@unimelb.edu.au Abstract

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