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Prof. Chaitali Prof. Chaitali

Prof. Chaitali - PowerPoint Presentation

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Uploaded On 2017-06-20

Prof. Chaitali - PPT Presentation

Managing brands over time Marketers ability to select a brand meaning in the form of image and maintaining that image over time One of the challenges in managing brands is the many changes that have occurred in the marketing environment in recent years ID: 561542

brands brand product identity brand brands identity product execution market related benefits awareness consistency markets reinforcing purchase cont consumer environment enter marketing

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