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Creating an effective marketing function is not just about the right boxes on organisation charts recruiting talented individuals or having useable systems

There are grubby realworld issues which affect the ability of marketing and BD teams to perform well For instance marketing is not the 64257rst thought of managing partners nor is it of any particular importance to them Gaining consensus amongst par

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Creating an effective marketing function is not just about the right boxes on organisation charts recruiting talented individuals or having useable systems






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