PPT-Earned media: Can you control how (or if) the story will be

Paid media Will it have the resonance and influence you need to best advance your goal Owned media The price tag might be more appealing but will these channels help you reach the decision makers youve identified as your key audience. Story Telling . and . Increasing Media Attention . Input by Zonta International PR & . Communications Committee. How to attract Media attention. Christine . Gerberding. . cgerberdng@aol.com. Tsemaye. In pairs,. . Define the media’s role in contemporary society.. Does the media tell us the TRUTH??. In pairs, develop a short response to this question.. Can you think of any examples when the media has not told us the truth?. Global Media and Public Outrage. Elizabeth . Losh. http://. losh.ucsd.edu. Charting Out Works. Synthesizing Information for the Final Exam. Medium/Media . . . about Medium/. Media. Losh. Thesis/Theses. | . Gatewatching. Journalism . 101. Reynolds . School of . Journalism. September 2010. Gatekeeping. “A regime of control over what content is allowed to emerge from the production processes in print and broadcast media; the controllers (journalists, editors, owners) of these media…control the gates through which content is released to their audiences.” . E-Marketing/7E. Chapter 14. Chapter 14 Objectives. After reading Chapter 14, you will be able to:. Describe the five levels of user engagement and explain what each means for earned media.. Explain the role of trust in earned media and its implications for consumer behavior.. Paid media: Will it . have the . resonance and influence you need to best advance your goal?. Owned media: The price tag might be more appealing, but will these channels help you reach the decision makers you’ve identified as your key audience?. RESULTS IN ERRONEOUS CONCLUSIONS.  . Charles F. Lappenbusch, Jr. MBA, . CCP. , EVP, PSP. Presentation to Seattle Section, . AACE. ® International. March 9, 2017. Over 30 years of . financial and project . How do ranking systems benefit you?. What does it mean for society if they only benefit you if your scores are good?. How can they hurt you?. Who controls the majority of these systems?. Not having control over so many of these things means:. Public Health Activities. Mary Bray Gallagher, MBA, APR. Public Relations Associate. CAI. Today’s Presentation. Communication & Media. Terminology. Garnering Earned Media & Newsworthiness. Tips & Best Practices. Minimum . of one unduplicated per month. 6 Must be in non-priority counties . Must demonstrate appropriate call to action. Mention ODMHSAS and RPC. Social Media can be used for a max of 2. Alcohol enforcement media does NOT count. Using EVM to Track . Progress. Using Earned Value to Track Progress. What can you tell me about this project?. Is it… . on schedule, ahead schedule, or behind schedule?. Is it… . on budget, over budget, or under budget?. What is it and why should I care?. Learning Target:. I can define media bias in general terms and understand why it is important to study.. What is Media Bias?. Bias- . A preference towards a particular attitude about a subject, often accompanied by a refusal to accept other viewpoints.. How do ranking systems benefit you?. What does it mean for society if they only benefit you if your scores are good?. How can they hurt you?. Who controls the majority of these systems?. Not having control over so many of these things means:. Bill Nichols . Spotlight on Poverty and Opportunity. Everyone hates pitching stories. Because this is often the result:. There are fewer and fewer reporters to pitch to. It’s an all too-familiar story: local media is wasting away..