Founded in 1996 by Kevin Plank Plank started Under Armour in his grandmothers basement in Washington DC Compression style Tshirt was Planks first prototype Only generated 17000 in the first year ID: 213963
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History
Founded in 1996 by Kevin
PlankPlank started Under Armour in his grandmother’s basement in Washington DCCompression style T-shirt was Plank’s first prototype.Only generated $17,000 in the first year.1999 - Warner Brothers contacted UA to outfit movies Any Given Sunday and The ReplacementsSlide3
History
In
2003, UA launched its first TV commercial, “Protect This House”Plank opened UA’s first retail location in the Annapolis Mall in Annapolis, MDBranched out of North America and opened a retail store in Edinburgh, ScotlandSlide4
Overview
Baltimore, MD
“Make athletes better through passion, design and the relentless pursuit of innovation.”5500 employees globallyKip Fulks – Co-founder & COOBrad Dickerson – CFOCharlie Maurath – International PresidentCompetitors: Nike, Adidas, and Columbia SportswearSlide5
SWOT Analysis
Strengths:
High quality athletic apparelEndorsed by symbolic athletes (Ray Lewis, Cam Newton, Tom Brady, etc.)Increase in overall sales every yearStrong Corporate CultureWeaknesses:Rely heavily on retail distribution (Dick’s, Sports Authority, etc.)Slide6
SWOT Analysis
Opportunities:
Global ExpansionFemale MarketExpand into extreme sports market (MMA, BMX, etc.)Threats:Intense Competition (Nike, Adidas, etc.)Substitute ProductsSlide7
Marketing Strategy
Focus on young consumers and
teamsUA primarily sponsors young and upcoming athletesUse passion and high intensity adsSlide8
Products
Athletic apparel and footwear
OuterwearUnderarmor39Tough MudderNFL Combine Slide9
Four Pillars of UA Giveback
UA Power in Pink
UA FreedomUA GreenUA Youth MovementSlide10
Financials
Ticker Symbol:
UAStock Price: $49.822011 Annual Sales: $1.47 BillionSlide11
Future
Continue to grow and
expand.Branch out from being a primarily “football-centered” company, and dip into other sports industries. Gain a larger global presence. Slide12
Questions?